Baidyanath Group - D2C Growth Senior Officer

Job Title: D2C Growth Senior officer Baidyanath Ayurved (Own Website Only)

Location: Kolkata

Experience: 4-8 years in D2C eCommerce growth (Website-first)

Reports to: Head Digital Business

About Us:

• At Baidyanath, weve spent over a century crafting the finest Ayurvedic remedies trusted by millions.
• Now, were building something even more powerful a direct-to-consumer ecosystem through our own website.
• This is your chance to be part of a digital reinvention of Indias most iconic wellness brand.
• Were looking for a D2C Growth Senior Officer who can own, scale, and optimize our official Baidyanath Ayurved website and transform it into a high-converting growth engine.

Your Mission:

To make www.baidyanath.com our most powerful sales channel.

Youll lead everything from performance marketing to website optimization to retention driving traffic, improving UX, boosting conversions, and increasing LTV.

Key Responsibilities:

• Website Growth Strategy: Develop and execute a focused growth roadmap to scale traffic and revenue on our website.
• Performance Marketing: Plan, run, and optimize paid campaigns (Meta, Google, YouTube, Display) driving high-converting traffic only to the website.
• Website Optimization: Work with tech and design teams to improve site speed, UX, product pages, checkouts, and mobile performance.
• Conversion Rate Optimization (CRO): Run A/B tests, landing page experiments, heatmaps, and behavioral analysis to continuously improve conversions.
• Retention Marketing: Build and manage email, SMS, and WhatsApp marketing journeys for cart recovery, repeat purchases, and upselling.
• Analytics & Reporting: Track funnel metrics, revenue, and user behavior using tools like GA4, Hotjar, Clarity, and Shopify Analytics.
• Consumer Insights: Deeply understand customer needs, identify buying triggers, and personalize the onsite experience.
• Cross-functional Collaboration: Work with design, product, content, and customer service teams to create a seamless shopping journey.

What You Bring:

• 4-8 years of experience in D2C growth with a strong focus on website sales.
• Hands-on expertise with Shopify, Google Analytics, Meta Ads, Google Ads, Klaviyo/Sendlane, and other growth tools.
• Proven success in improving conversion rates, reducing CAC, and growing D2C website revenue.
• A strong eye for user experience, creative experimentation, and customer journeys.
• A blend of data-driven decision-making and creative thinking.
• Passion for wellness, Ayurveda, or conscious living is a bonus.

Why This Role is Game-Changing:

• Be the driver of growth for Baidyanaths most strategic channel our own website.
• Shape the digital face of a 100-year-old brand for todays health-conscious audience.
• Get the freedom to experiment, execute, and scale with full ownership.
• Be part of a team building something meaningful wellness with soul, powered by tech