Baidyanath Group - Key Account Manager - ECommerce

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
3-5 years
Kolkata
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Job Description

About the job

Educational Qualifications & Experience

  • Bachelor's degree (MBA preferred) in Marketing, Business, or related field
  • 3-5 years of experience in e-commerce account management, preferably in FMCG or Ayurveda/healthcare domain

Key Responsibilities

Account Management:

  • Own P&L for assigned e-commerce accounts
  • Build and maintain strong relationships with category teams and platform stakeholders

Sales Planning & Execution:

  • Plan monthly, quarterly, and annual sales targets and achieve revenue goals
  • Analyze sales trends and identify growth opportunities

Product & Content Management:

  • Ensure listing hygiene: content optimization, keywords, A+ pages, images, and titles
  • Plan new product launches and ensure timely onboarding

Promotions & Marketing:

  • Plan and execute platform-level promotions and ad campaigns (AMS, Sponsored Ads, etc.)
  • Coordinate with digital marketing teams for visibility and brand campaigns

Inventory & Supply Chain Coordination:

  • Monitor stock levels, demand planning, and ensure OTIF (On Time In Full) deliveries
  • Liaise with warehouse and operations teams for order fulfillment

Reporting & Insights:

  • Prepare weekly/monthly dashboards to track performance and ROI of marketing spends
  • Analyze customer behavior, product performance, and competition

Key Skills Required

  • Strong understanding of e-commerce ecosystem, particularly in FMCG/healthcare
  • Excellent analytical skills and proficiency in Excel, reporting tools
  • Strong interpersonal and negotiation skills
  • Hands-on experience with seller panels (Amazon, Flipkart), ad tools, and CMS
  • Ability to work cross-functionally with marketing, operations, and finance

Skills

SalesKey Account ManagementFMCG SalesECommerceSales StrategySales PlanningSalesKey Account Manager

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