Lead - Marketing - B2B Vertical - SAAS

This is a builder role. You will own the entire marketing function - setting strategy, driving execution, and building the systems that make company the default choice for subscription brands considering a platform switch.

You will lead the entire marketing function - that means brand, demand generation, content, SEO, paid social, partnership co-marketing, and event activations - end to end. You will work closely with the CEO, product, and design, and will shape how the market thinks about organization.

Must have :

• 8-12 years in B2B SaaS marketing, with ownership (not just execution) of a marketing function.
• Strong strategic instincts - can identify the right message for the right audience and build a plan around it.
• Excellent writer - comfortable with brand copy, ad copy, long-form content, and product narratives.
• Experience running demand gen across content, SEO, and paid social
• Strong design sensibility - high bar for visual quality, able to direct creative work
• Experience managing video content and working with videographers
• Track record running webinars and/or industry events end to end .
• Strategic + analytical (positioning frameworks, JTBD, funnel data decisions).
• AI tool fluency for acceleration.
• Exposure to partner/co-marketing programs.
• Intellectual maturity and confidence to debate with founders.
• Has hired and managed a marketing team

Good to have :

• Experience at a Shopify app, subscription platform, or DTC-focused SaaS company experience (US market understanding helpful but not mandatory).
• Knowledge of product marketing frameworks (positioning canvases, jobs-to-be-done, etc.).
• Exposure to partner or co-marketing programs.
• Experience using AI tools to accelerate content, research, or analysis workflows.
• Analytical background- comfortable reading funnel data and making decisions from it.

What you'll own :

Brand & awareness - Own positioning and messaging - who we're for, what makes us different, and why it matters to the brands we want to win.

• Build top-of-mind recall for company among subscription merchants evaluating a platform switch.
• Ensure company shows up consistently in the right communities, conversations, events, and increasingly in AI-generated recommendations.

Content & creative - Own content strategy and production thought leadership, SEO-driven content, competitor comparisons, and sales enablement material.

• Strong design sensibility - able to brief, review, and raise the bar on creative output.
• Manage and direct motion designer for brand and product video content.
• Manage and brief the in-house design team and coordinate with content team.

Demand generation :

- Build and execute a demand generation engine across organic, paid, and partner channels

• Run paid social campaigns (primarily LinkedIn) targeting decision-makers at high-growth DTC and ecommerce brands.
• Develop co-marketing relationships with ecosystem partners - ESPs, agencies, analytics tools and convert them into pipeline

• Build the measurement infrastructure to track what's working: funnel attribution, channel performance, and pipeline contribution.

Events & webinars - Own company's presence at industry events - booth strategy, activations, lead capture, and post-event follow-through

• Plan and execute webinars with partners and industry voices end to end, from topic to promotion to replay distribution
• Build Company's reputation as a thought leader in subscription commerce through speaking, panels, and branded events.

Product marketing & competitive intelligence :

• Lead product marketing for new features and capabilities: positioning, launch narrative, and go-to-market sequencing
• Drive competitive intelligence : understand how the competition positions themselves and find Loop's clearest angles of attack