Manager - Digital Marketing

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
10-15 years
Dubai - United Arab Emirates
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

Job Location

Dubai,
United Arab Emirates

Experience

10 to 15 years

Qualification Level

Graduate; Post Graduate

Job Function

Advertising / Media Planning / PR
Marketing / MR

Skillset

proficiency in Excel and PowerPoint

Preferred Jobseekers

Jobseekers from any country

Manager - Digital Marketing

Job Location : Dubai, UAE

:

Overseeing management of all digital channels i.e., website(s) (including updates, design, user experience, and content)
Strategizing and overseeing social media presence across all existing channels & exploring new channels
Overseeing the company e-newsletter, blogs and content articles (including regular posts, news, etc.) and overall management
Overseeing the Group CRM program
Managing the brand content on the Group site(s) and working to enhance the sites ranking on the search engine through SEO - on page and off page optimization & also through link building
Evaluate & recommend changes to the website architecture, content, linking and other factors to improve SEO positions for targeted keywords.
Creating, maintaining, and implementing digital marketing and editorial calendars on a quarterly & an annual basis.
Developing a website traffic plan and creating goals and KPIs to meet
Delivering effective, cohesive, and engaging brand messaging
Managing metrics such as Google Analytics, Data Studio and other advanced web tools
Measuring, reporting and recommending on the performance of all digital marketing campaigns
Driving the ecommerce traffic/conversions through performance marketing and other quantifiable metrics
Staying current with new digital marketing venues and using those as part of the overall marketing strategy
Executing ongoing digital health checks for Groups online mediums and conducting an internal audit for our channels on a monthly basis
Work closely with the communications team to draft brand marketing calendars in line with business/brand plans and managing budget trackers for ecommerce and digital
Compiling monthly reports from various digital marketing efforts, including social media monitoring tool and providing recommendations to enhance future campaigns
Handling online PR with external stakeholders
Manage and monitor influencer marketing initiatives regionally based on brand, category and groups interest
Developing important guidelines of each digital medium for internal and external (Brand HQ) circulation to be followed
Developing and managing A/B testing protocols and procedures
Reporting quarterly the digital performance of the groups initiatives to the top management
Managing a team of website/CMS, digital marketing and CRM executives/AMs

Job Details :


Bachelors or Masters Degree in Marketing or related streams
10+ years of hands-on experience in overall digital marketing & associated fields
Up-to-date with the latest trends, technologies and best practices in digital marketing and measurement
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Must have strong analytical skills and data-driven thinking
Excellent grasp of social media and website metrics and best practices
Solid understanding of ecommerce, PPC, SEO, SEM concepts & performance marketing, and experience in training other team members
Experience with a range of analytics, CRM/email automation and A/B testing tools
High proficiency in Excel and PowerPoint is a must
Must be a team player and a lateral thinker

Skills

AdvertisingDigital MarketingInfluencer MarketingLink BuildingMarketing CampaignsMediaOptimizationMarketingSeo

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