Marketing Strategy Lead

Roles & Responsibilities:

1. Content Strategy: Build the organizations brand identity and brand awareness by

developing and implementing content strategies that bolster the organizations online

presence.

2. Content Creation: Lead content ideation sessions and oversee the creation of high-

• quality, easy-to-understand content assets. Plan and oversee the creation and
• Maintenance of all formats of web-based content shown on various online media and
• social platforms (including website, social media, email campaigns, press releases,
• newsletters, and marketing collateral). Develop and deploy easy-to-understand creative
• content to promote organizations products, services, and brands.
• 3. Define clear audience personas and help the marketing team understand who to target
• and why.
• 4. Translate product features and trading advantages into clear, compelling messaging for
• traders.
• 5. Collaborate with the creative team to brainstorm and conceptualize ideas for marketing
• campaigns, ensuring alignment with brand objectives.
• 6. Present creative concepts and campaigns to senior management and clients,
• incorporating feedback as necessary.
• 7. Nurture a highly productive in-house team and the partner/agency universe.
• 8. Supervise the creation of a wide range of materials, including advertisements, videos,
• social media content, websites, and packaging.
• 9. Stay updated with industry trends, market developments, and competitor activities to
• identify opportunities for growth and differentiation.
• 10. Ensure all creative work adheres to brand guidelines and maintains consistency across
• platforms.

Qualifications / Educational level:

• Any Graduate & Post Graduate / Mass Communication
• Experience Required:
• 7+ years
• Salary: Up to 24 LPA

To apply, drop your CV at [HIDDEN TEXT] or call at 9528030657