Digital Marketing Executive

Job Type: Full-Time (On-site)

Location: Karelibaug

Experience: 0–3 Years

About the Role:

We are hiring a performance-oriented Digital Marketing Executive to manage our lead generation, social media ads, and direct marketing automation. You will be directly responsible for launching paid campaigns across Meta/Google, as well as executing targeted WhatsApp marketing campaigns to convert leads into customers.

Key Responsibilities:

• WhatsApp Campaigns: Set up, schedule, and automate broadcast messaging, follow-ups, and promotional WhatsApp campaigns using API tools (e.g., Wati, Aisensy, Gupshup, or similar).
• Paid Ads: Create, manage, and optimize lead generation and conversion ads on Meta Ads Manager (Facebook/Instagram) and Google Ads.
• Lead Nurturing & Analytics: Track metrics like CTR, Cost Per Lead (CPL), open rates, and conversion rates across paid ads and WhatsApp broadcasts.
• Content Collaboration: Work with graphic designers and video editors to create high-converting ad copy, visual assets, and message templates.

Requirements:

• Experience: Fresher – 3 years in digital marketing with hands-on campaign execution.
• Tool Knowledge: Experience with Meta Ads Manager, Google Ads, and WhatsApp broadcast/API automation platforms.
• Skills: Strong copywriting skills for ad text, WhatsApp message broadcasts, and call-to-action (CTA) hooks.
• Analytical Ability: Comfortable reviewing daily lead performance metrics and optimizing underperforming campaigns.