Roso Travel - Senior SEO Programmatic Lead

Rosotravel - Life is an experience!
Are you a detail-oriented person? Do you dream of working remotely without having to commute to the office? Join our team and help create outstanding memories for our clients!
We are a provider of tours across Europe, United States and South America. We work with thousands of partners and organize hundreds of tours each month. Our top priority is delivering the highest quality of service, which is reflected in our ratings - average customer review score is 4.86.
Role Overview:
We are seeking a Senior SEO Programmatic Lead to drive Rosotravel's organic growth. This is a hybrid role combining technical SEO, programmatic content at scale, and AI/LLM SEO adaptation. The candidate will design and implement SEO structures for thousands of pages, while staying ahead of trends in AI-driven search (Google SGE, ChatGPT, Bing Chat).
Key responsibilities:
- Build and manage a programmatic SEO system (templates, automation, AI-generated metadata & content)
- Oversee multi-language rollout (EN, PL, DE, FR, CN, etc.) with hreflangs and translations
- Optimize technical SEO: Core Web Vitals, indexing, structured data, canonicalization
- Implement FAQ schema, JSON-LD, and LLM-friendly structures
- Monitor traffic, conversions, and AI search visibility (SGE, Bing Chat mentions)

- Collaborate with developers to implement scalable SEO features
- Report on organic growth and SEO ROI
Requirements:
- 5+ years in SEO, with programmatic SEO experience (at least 1000+ page deployments)
- Experience in a high-volume e-commerce company, with at least hundreds of transactions per month
- English proficiency at minimum C1 level
- Strong understanding of AI/LLM search and Google's Helpful Content updates
- Technical SEO knowledge (Crawl budget, sitemaps, indexing management)
- Experience with multi-market SEO (USA, UK, Asia)
- Strong data-driven mindset; comfort with GA4, Search Console, Ahrefs/Semrush
- Availability to work from 8:30 AM to 5:30 PM (CET/CEST), Monday to Friday
- Fast and stable internet connection, as well as reliable tools for remote work
KPIs for positions:
- Organic sessions growth (target: 300k/month by Dec 2026).
- Conversion rate from organic (- 1%).
- SEO ROI - 300%.
- AI search (SGE, Bing Chat, ChatGPT) brand mentions.
Recruitment process:
1. Recruitment Task
2. Meeting with HR
3. Meeting with the Manager
What we offer:
Remote work
Paid time off (20 vacation days per calendar year)
Performance-based bonus
Professional development in a rapidly growing company