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Job Description
- Design and implement appropriate marketing strategies in order to ensure the effective strategic positioning and viability of the company and property
- Increase the profile of the property through the development of a network of sponsors, stakeholders and patrons
- Ensure that all the identified target markets and stakeholders of the property are kept briefed of the developments and other activities at the properties and within Rotana
- Ensure effective public relations and promote goodwill between the property and all target markets
- Handle all press releases and the dissemination of information to the media
- Manage the advertising function in such a way that all advertisements are effective and reflect a positive image of the company and property
- Develop and manage effective direct marketing campaigns to identified target markets, using either surface or electronic mailing means
- Control the budget, allocated for the marketing and promotional functions and at the same time, ensure that marketing and promotional exposure are maximized
- Source sponsorship from various companies, banks, airlines, etc. for promotions and partnerships
- Handle the property branding during exhibitions that the company is participating, in addition to initiating and organising events.
Skills
AdvertisingBrandingDirect MarketingMarketing CampaignsMediaMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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