Social Media Manager

Company Description Rotasu Fin Inc. offers an intelligent automation platform that make business operations AI-native. It streamlines financial operations, including Accounts Payable, Accounts Receivable, Reconciliation, and FP&A - with AI agents that act, not just report. Powered by Rotasu AI, the company delivers growth-ready solutions through smart validation, predictive analysis, and data intelligence in real time. The platform unifies automation with intelligence, enabling operation teams to work faster and more accurately. By helping organizations make data-driven decisions and scale with confidence, Rotasu Fin Inc. supports modern operation teams in achieving higher efficiency and strategic impact.

Role Description This is a full-time, on-site Social Media Manager role based in Ahmedabad. The Social Media Manager will plan, create, and publish engaging content across platforms such as LinkedIn, X, Instagram, and other relevant channels. The role includes managing the social media calendar, coordinating campaigns, and ensuring brand consistency in messaging and visual identity. The Social Media Manager will monitor performance metrics, optimize posts for reach and engagement, and provide regular reports and insights to the marketing and leadership teams. Day-to-day responsibilities also involve community management, responding to comments and messages, collaborating with designers and content creators, and staying current with trends in fintech and B2B SaaS to inform content and campaign ideas.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience growing and engaging audiences across multiple platforms.
• Strong skills in SEO and AEO
• Ability to develop and execute a clear Content Strategy aligned with brand and business goals.
• Excellent Writing and Communication skills for creating concise, compelling, and on-brand copy.
• Experience using social media analytics tools to track performance and optimize campaigns.
• Familiarity with B2B marketing, ideally within fintech, SaaS, or financial services.
• Basic understanding of visual content best practices and collaboration with design teams.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
• Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.