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Job Description
- As a Partner Marketing Manager at Route Mobile Limited in Mumbai, India, you will play a crucial role in leading marketing initiatives with key partners such as Independent Software Vendors (ISVs), System Integrators, and CRM vendors. Your responsibilities will include developing and implementing comprehensive partner marketing strategies, driving joint marketing campaigns to boost lead generation and brand awareness, and collaborating with internal teams to strengthen partner relationships and accelerate growth through strategic marketing partnerships.
Key Responsibilities:
- Develop and implement a comprehensive partner marketing strategy aligned with business objectives.
- Drive joint marketing campaigns with partners to boost lead generation and brand awareness.
- Create co-branded content, case studies, and success stories to showcase partnership value.
- Collaborate with product teams to align partner marketing efforts with product roadmaps and go-to-market strategies.
- Build and maintain strong relationships with key partners, understanding their business goals and developing joint marketing initiatives.
- Act as the primary marketing contact for partners, ensuring effective collaboration between internal teams and partners.
- Develop and manage integrated marketing campaigns to drive partner engagement and lead generation.
- Track, analyze, and report on the effectiveness of partner marketing campaigns.
- Plan and execute joint partner events to drive lead generation and increase brand visibility.
- Work closely with content, design, and product teams to create compelling partner marketing collateral.
- Collaborate with sales and product marketing teams to align partner programs with sales goals and product launches.
- Stay up-to-date on industry trends, market conditions, and competitor activities for identifying new opportunities for partner collaboration.
Qualifications & Skills:
- 10+ years of experience in partner marketing, channel marketing, or related roles within the telecommunications, cloud communications, or SaaS industry.
- Proven experience in managing marketing partnerships with ISVs, System Integrators, or CRM vendors.
- Strong understanding of B2B marketing strategies, with a focus on co-marketing, lead generation, and campaign management.
- Excellent project management and organizational skills.
- Strong analytical skills with the ability to measure and report on marketing effectiveness.
- Exceptional communication, negotiation, and relationship-building skills.
- Results-driven approach with a strong sense of ownership and accountability.
Education:
- Masters degree in Marketing, Business Administration, or a related field.
If you join Route Mobile, you will have the opportunity to work with a global leader in cloud communications, collaborate in a dynamic work environment with opportunities for career growth, and be at the forefront of innovation in a rapidly evolving industry. Apply now by sending your resume to hidden_email.,
Skills
Marketing CampaignsMarketingProduct MarketingStrategic MarketingMarketing ManagerTelecommunicationsSaaS IndustryNegotiation SkillsB2B MarketingOrganizational SkillsChannel MarketingProject ManagementPartner MarketingRelationshipbuilding SkillsCloud CommunicationsAnalytical SkillsCommunication SkillsIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Route Mobile Limited is an Indian cloud communications platform-as-a-service (CPaaS) company founded in 2004 by Rajdip Gupta and headquartered in Mumbai, Maharashtra. It provides messaging, voice, chatbot, identity and email communication services to enterprises and mobile network operators.
Route Mobile is listed on the NSE and BSE. A controlling stake was acquired by Belgian telecommunications group Proximus, and the business now operates as part of Proximus Global.
Important dates & deadlines?
Application Deadline
27 Oct 25, 03:36 PM IST
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