Digital Marketing (Social Strategy)

Job Purpose:

The Digital Marketing division of Royal Enfields Global Brand team is responsible for providing thoughtful, thorough and robust strategy for all digital touch-points (Web, Mobile, Search, Social, Display, and Video) and then executing those recommendations expertly. The team leverages their expertise of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

You will be responsible for defining, orchestrating, and scaling Royal Enfield's global social media ecosystem and organic content strategy across all brand, product, and experiential touchpoints. This role bridges the gap between premium cultural storytelling and hard brand engagement metrics, transforming social channels into a highly-efficient engine for community acquisition, audience growth, and live event participation (such as Motoverse and Art of Motorcycling).

As a strategic narrative leader, the incumbent will institutionalize a rigorous content playbook framework, deploy platform-specific optimization models (including emerging international channels like TikTok and global community platforms like Reddit), and fiercely command external creative and social agencies. The ultimate goal is to move the social media function away from standard daily publishing and toward a high-performing, culture-shaping content network.

Position Overview:

• Location: Gurugram
• Position Title: Digital Marketing (Social Strategy)
• Designation - Deputy Manager
• Reports to: Lead - Digital Marketing
• Function: Brand - Digital Marketing

What youll do:

Global Social Strategy & Platform Governance:

• Global Roadmap Ownership: Own the organic social media roadmap across Instagram, YouTube, LinkedIn, Facebook, and X.
• Platform-Native Content Strategy: Deploy tailored content frameworks matching unique platform and user behaviors.
• Core Performance Delivery: Hit 8–10% year-on-year follower growth and 3.5–5% engagement rate benchmarks.
• Governance & Playbooks: Maintain and evolve global social commandments, operational SOPs, and channel playbooks.
• Emerging Channel Pilots: Audit and launch organic brand pilots on high-indexing platforms like Reddit and TikTok.

GTM Product Launches & Live IP Dissemination:

• GTM Lifecycle Execution: Lead social plans across pre-launch, launch, and sustenance phases for all motorcycles and CTG refreshes.
• Real-Time Launch Operations: Execute real-time content distribution during global media reveals with strict On-Time-In-Full (OTIF) delivery.
• Flagship IP & Event Support: Direct digital hype, registration pipelines, and live on-ground content for Motoverse and Art of Motorcycling (AOM).

International Scaling & Cross-Functional Alignment:

• International Market Localization: Partner with APAC, LatAm, and Europe regions to localize social strategies and run dealer training workshops.
• Global Platform Deployments: Execute market-specific pilots, including dedicated TikTok strategies for target international regions.
• Cross-Functional Integration: Align content needs across Brand, Apparel, and Motorsports stacks while linking social metrics to website and CRM pipelines.

Agency Leadership & Analytics Integrity:

• Agency Output Command: Manage external social agencies end-to-end across briefing, content execution, and performance reviews.
• Creative Gatekeeping: Review copy, layouts, and video scripts to ruthlessly eliminate weak or off-brand creative.
• Data-Backed Optimization: Utilize native platform analytics and social listening data to defend, refine, and pivot content strategies.

What youll bring:

Experience: 6-8 years in Social Media and Good experience of generating analytics

Qualification: Bachelors degree (Full Time) -Advertising, Marketing, Communications

Why work with us

We are a global leader in middleweight motorcycles (250-750cc), operating in 80 countries. Royal Enfields unique approach to forging our path has led to consistent growth and profitability. Emphasizing our values and brand essence, we strive to transform into a premium experiential brand. By embracing diversity and new ideas from various industries and regions, we are expanding our team for a broader perspective on global markets.

Ready to Join Us

Apply via our website today. Join our trailblazing team and be a part of our legacy! So why wait Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.