Royal Orchid Hotels - Chief Marketing Officer

Regenta Hotels operates one of India's fastest-growing hospitality portfolios across four brands - Regenta, Regenta Place, Z by Regenta, and Crestoria- with an asset-light expansion model targeting 345 properties by 2030.

The business has the physical inventory. What it now needs is the intelligence layer on top of it: a company that knows its customer as well as it knows its real estate.

The CMO owns that mission. This is not a stewardship role. The incumbent will build ROHL's customer engine from near-scratch - transforming Regenta Rewards from a points-accumulation scheme into a genuine first-party data asset, shifting booking revenue from OTA dependency toward owned digital channels, and establishing brand coherence across a rapidly expanding, multi-tier portfolio.

Your mission should you choose to accept it is : Make Regenta top of mind for our customers and partners. Make people book directly with us. Make them feel that affinity to our brand.

• You will create and handle :
• 1. Customer intelligence & first-party data engine
• 2. Loyalty programme - Regenta Rewards
• 3. Direct booking growth & channel strategy
• 4. Brand architecture & communications
• 5. Marketing technology & AI adoption
• 6. Team & cross-functional leadership
• What we are looking for :
• Non-negotiable

• 10-15 years total; 3+ years in a senior marketing leadership role owning P&L or revenue targets

Demonstrated command of digital marketing, performance marketing, and owned-channel strategy

• Hands-on experience with loyalty programme design or management - not just oversight
• Strong analytical fluency: can read a cohort analysis, challenge a CAC/LTV model, and interrogate attribution
• Experience hiring and managing a marketing team of 10+ people

Strongly preferred:

• Background in hospitality, travel, or consumer subscription businesses where direct-to-consumer channel economics matter
• Prior exposure to CDP/CRM implementation (not just usage)
• Track record of shifting booking or purchase mix toward owned channels at measurable scale
• Experience managing multi-brand portfolios with distinct positioning
• Familiarity with Indian tier-2/3 market consumer behaviour