Royal Orchid & Regenta Hotels - Assistant Vice President - Marketing

: Assistant Vice President - Marketing

Location: Bangalore

Industry: Hotel / Hospitality

Function: Brand Marketing

Role Overview:

We are looking for an experienced Vice President - Marketing to lead the overall brand marketing strategy and drive brand growth for the hospitality organization.

Key Responsibilities:

• Develop and execute the overall brand marketing strategy across the hotel portfolio.
• Drive brand positioning, identity, communication, and visibility.
• Lead integrated marketing campaigns across digital, social media, PR, content, and offline channels.
• Develop innovative initiatives to strengthen customer engagement and brand presence.
• Manage brand partnerships, creative agencies, media partners, and marketing budgets.
• Work closely with Sales, Revenue, and Operations teams to align marketing initiatives with business objectives.
• Analyse market trends, customer insights, and campaign performance to optimize marketing strategies.
• Ensure consistent brand communication and experience across all properties.

Candidate Profile:

• Must have strong experience in the Hotel / Hospitality industry.
• Proven experience in Brand Marketing and Brand Strategy, preferably within a hotel group or multi-property environment.
• Strong understanding of digital marketing, social media, PR, communications, and integrated campaigns.
• Experience managing agencies, teams, and marketing budgets.
• Strong strategic thinking, leadership, communication, and stakeholder-management skills.
• Candidates with experience handling multiple hotel brands / properties will be preferred.