Campaign Manager

Role & responsibilities

• Plan and execute Google Ads + Meta Ads campaigns.
• Manage Search, Display, YouTube and Performance Max campaigns.
• Conduct keyword research and audience analysis.
• Create and test multiple ad copies and campaign variations.
• Monitor CPL, conversion rate, ROAS and overall campaign performance.
• Optimise campaigns based on performance data.
• Set up and monitor conversion tracking.
• Analyse landing-page performance and suggest improvements.
• Coordinate with the sales, counselling, website and creative teams.
• Prepare regular campaign performance reports.

Preferred candidate profile

• 4 years of hands-on Google + Meta Ads experience.
• Strong understanding of lead-generation campaigns.
• Knowledge of Google Analytics and conversion tracking.
• Strong analytical and data interpretation skills.
• Experience handling education/EdTech campaigns preferred.