Digital Campaign & Ecommerce Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Kolkata
Digital Marketing/Marketing
work from office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

  • Manage paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance.
  • Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPIs.
  • Optimizing campaigns across multiple channels to deliver the best return on investment.
  • You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset.
  • Write content for marketing ads, campaigns, and landing pages.
  • Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
  • Build and run A/B tests across landing pages and the homepage.

Skills

Google AnalyticsDigital MarketingSEOCampaignsDigital CampaignsAnalyticsDigitalE-commerceTesting

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