Social Media Manager

Department Icon Digital Marketing/Marketing
Posted: 1 day ago
8-10 years
Kolkata
Digital Marketing/Marketing
work from office
Full Time
Closes 11 Jan 2027

Posted: 1 day ago
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Job Description

RPSG Group is looking for an experienced Social Media Manager to join its Group Digital Communications team. You will drive the Group's digital presence and the social media and digital communication. This is a hands-on role that covers strategy, content and execution.


Role & responsibilities

  • Own content strategy and day-to-day communication across the Group's social media handles and digital touchpoints
  • Manage creative, content, media and digital agencies, and guide designers to produce brand-aligned assets
  • Spot relevant trends, formats and conversations, and set the content direction
  • Drive leadership communication across social and digital platforms
  • Review and refine copy, captions and other digital content
  • Shape brand strategy and social-led campaigns, from idea to execution
  • Own content calendars, publishing schedules and workflows
  • Track content performance and turn insights into clear recommendations
  • Manage internal stakeholders and external partners, and mentor junior team members

Preferred candidate profile

  • 8-10 years in social media, digital communication, content or brand communication, with a record of leading strategy end to end
  • Strong content writing skills
  • Agency or media house experience
  • Deep understanding of platforms, trends, formats and audience behaviour
  • Ability to lead creative, design, copy and campaign thinking
  • Strong grasp of brand strategy
  • Strong project and stakeholder management, including with senior leadership
  • Able to manage multiple brands, agencies and projects at the same time
  • Strong understanding of Generative AI and emerging digital tools, and how to use them for content and social media
  • Working knowledge of Canva

Skills

WritingLeadershipCampaignsContent WritingManagementContent StrategyAnalyticsContentCanvaContent StrategyMedia

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About Company

RPG Group, established in 1979 and headquartered in Mumbai, is one of India's fastest growing business groups with a turnover in excess of US$ 3 billion. The Group has a presence in the core sectors of the economy - Infrastructure (KEC International), Automotive Tyres (CEAT), Information Technology (Zensar), Pharmaceuticals (RPG Life Sciences), Energy (Raychem) and Plantations (HML). The Group, through its venture capital fund RPG Ventures, invests in cutting-edge startups and has invested in Seniority, an elderly care online platform; ShieldSquare, a BOT mitigation technology company; MedsOnWay, a chronic medicine e-pharmacy. The Group's Vision is Unleash Talent, Touch Lives, Outperform and Be Happy. The brand essence and tagline is captured in the phrase 'Hello Happiness'​. It is the culmination of the Group's Vision tenets. It embodies the essence of the RPG spirit and evokes much of what the Group believes and stands for.

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