Executive/ Senior Executive-Marketing Communication-Rubicon Research

Role & responsibilities

Brand Strategy & Identity:

• Lead end-to-end brand conceptualization, including nomenclature research, strategic positioning, and the development of distinct visual identities.

Design & Visual Systems:

• Design logos and build comprehensive brand identity systems (Brand Manuals) that define color theory, typography, usage rules, and tone of voice.

Scientific Translation:

• Distill complex medical and scientific data into clear, engaging, and visually compelling narratives for diverse stakeholders.

Multi-Channel Asset Creation:

• Develop high-impact creative assets for web, visual aids, launch decks, e-mailers, brochures, innovative packaging, and 360-degree campaign materials.

Copywriting:

• Craft persuasive headlines, taglines, and key messaging tailored specifically to Healthcare Professionals (HCPs) and patient audiences.

Product Visualization:

• Develop packaging concepts, final label artwork, and high-fidelity 2D/3D product mock-ups.

AI Integration:

• Expertly leverage Adobe Creative Suite /Generative AI tools to accelerate ideation, enhance design precision, and drive creative innovation.

Brand Stewardship:

• Ensure 100% aesthetic consistency, attention to detail, and brand integrity across all global materials.

Preferred candidate profile Candidate should have good experience in Digital marketing, Creative asset creation, e-mailers, brochures, innovative packaging etc.

Advanced skills in Adobe Creative Cloud (Photoshop, llustrator, InDesign, Premiere Pro) are essential.

Interested candidates may apply on madhura.patil@rubicon.co.in or on below link.

https://rubiconverse.rubicon.co.in/i/in/en/job/RRLRRLIN193885EXTERNALENIN/Senior-Executive