Senior Executive L Medico Marketing-Rubicon Research

Role & responsibilities

Brand Strategy & Identity:

• Lead end-to-end brand conceptualization, including nomenclature research, strategic positioning, and the development of distinct visual identities.

Design & Visual Systems:

• Design logos and build comprehensive brand identity systems (Brand Manuals) that define color theory, typography, usage rules, and tone of voice.

Scientific Translation:

• Distill complex medical and scientific data into clear, engaging, and visually compelling narratives for diverse stakeholders.

Multi-Channel Asset Creation:

• Develop high-impact creative assets for web, visual aids, launch decks, e-mailers, brochures, innovative packaging, and 360-degree campaign materials.

Copywriting:

• Craft persuasive headlines, taglines, and key messaging tailored specifically to Healthcare Professionals (HCPs) and patient audiences.

Product Visualization:

• Develop packaging concepts, final label artwork, and high-fidelity 2D/3D product mock-ups.

AI Integration:

• Expertly leverage Adobe Creative Suite /Generative AI tools to accelerate ideation, enhance design precision, and drive creative innovation.

Brand Stewardship:

• Ensure 100% aesthetic consistency, attention to detail, and brand integrity across all global materials.

Preferred candidate profile Candidate should have good experience in Medico Marketing, scientific content development, medical content creation.

Interested candidates may apply on madhura.patil@rubicon.co.in