Marketing Manager

RUBIKA Chhatrapati Sambhajinagar marks the next chapter in the evolution of one of the world's leading institutions for Design, Animation, and Video Game Design. RUBIKA is set to establish a significantly larger, state-of-the-art campus in Chhatrapati Sambhajinagar, offering students an immersive learning environment designed to global standards with world class residential facilities.

As the first institution to establish its presence at the proposed European Corridor Campus, RUBIKA will play a pioneering role in shaping a unique international education ecosystem that will eventually bring together leading global institutions across creative and professional disciplines. It is a first-of-its-kind higher education destination in India, bringing together leading international institutions in Design, Animation, Fashion, Hospitality, Creative Technologies, and Innovation within a world-class residential campus environment.

We are seeking a passionate and entrepreneurial Marketing Manager to help establish the campus as one of India's most sought-after destinations for creative and professional education.

ROLES & RESPONSIBILITIES

Student Recruitment & Admissions Marketing

• Develop and execute lead generation campaigns to drive student enquiries and admissions.
• Work closely with the admissions team to create and optimize the student recruitment funnel.
• Monitor enquiry-to-admission conversion metrics and implement initiatives to improve performance.
• Design campaigns targeted at students, parents, counsellors, and influencers within the education ecosystem.

Outreach & Institutional Partnerships

• Build relationships with schools, junior colleges, coaching centres, career counsellors, and educational organizations.
• Plan and execute school outreach programs, career guidance sessions, workshops, exhibitions, and campus engagement initiatives.
• Develop partnerships with industry bodies, creative communities, and professional associations to enhance campus visibility.
• Represent the institution at education fairs, conferences, and industry events.

Events & Experience Marketing

• Conceptualize and execute campus launch campaigns, open houses, portfolio days, design festivals, workshops, and admissions events.
• Create memorable brand experiences that showcase the campus, faculty, student work, and international collaborations.
• Coordinate with creative agencies, media partners, vendors, and internal stakeholders for successful event execution.

Market Intelligence

• Conduct competitor analysis and market research to identify emerging opportunities and trends in higher education.
• Track student preferences, enrolment patterns, and industry developments.
• Recommend strategic initiatives based on market insights.

QUALIFICATION & EXPERIENCE

• MBA in Marketing or equivalent qualification in Communications, Business Administration, Mass Media or a related field with relevant experience.
• 810 years of experience in marketing, brand management, admissions marketing, student recruitment or institutional sales.
• Experience in higher education, universities, design institutes, hospitality education, or international education will be highly preferred.
• Proven track record of building brands and driving measurable lead generation outcomes.

REQUIRED SKILLS

Strategic & Marketing Skills

• Brand Strategy and Positioning
• Student Recruitment Marketing
• Lead Generation and Conversion Management
• Content Strategy and Storytelling
• Event Marketing and Outreach Programs
• Market Research and Competitive Analysis

Professional Skills

• Strong communication and presentation abilities
• Relationship building and networking skills
• Project management and execution excellence
• Data-driven decision making
• Budget planning and vendor management

Personal Attributes

• Entrepreneurial mindset with the ability to build a brand from the ground up.
• Passion for education, creativity, design, and innovation.
• Self-driven, proactive, and highly collaborative.
• Comfortable working in a fast-paced, growth-oriented environment.

Key Performance Indicators (KPIs)

• Student enquiry generation
• Admissions and enrolment numbers
• Conversion rates across the admissions funnel
• School and institutional partnerships established
• Event participation and engagement metrics
• Social media and community growth

WHY JOIN US?

This is a unique opportunity to be part of the founding team of a landmark educational initiative that aims to redefine creative and professional education in India. As Marketing Manager, you will play a pivotal role in shaping the brand, reputation, and growth of a campus that brings together the best of European education and Indian talent under one inspiring ecosystem.