Search Engine Optimization Executive

Company Description Ruglas Media is a growth-focused marketing partner that helps brands turn complex digital ecosystems into sustainable organic performance. For nearly a decade, the company has combined search, content, communities, and data to build integrated organic growth systems rather than isolated services. Ruglas Media works with more than 50 brands across sectors such as insurance, SaaS, retail, education, and technology, and has earned recognition through awards including the e4m Maverick Awards and RetailEX Awards. The team focuses on understanding how people discover, evaluate, and trust brands, and designs strategies that remain effective as audience behavior evolves. Ruglas Media is an ideal environment for professionals who want to contribute to long-term, compounding growth rather than short-lived marketing spikes.

Role Description The Search Engine Optimization Executive will be responsible for planning, implementing, and monitoring SEO strategies that drive organic visibility and qualified traffic for client brands. This full-time role is hybrid, based in Mumbai, with flexibility for partial work from home. Day-to-day activities include conducting keyword research, optimizing on-page elements such as meta tags and content, performing regular SEO audits, and identifying technical and content-related improvements. The role involves developing and executing link-building initiatives, collaborating with content and social media teams to align organic strategies, and tracking performance using analytics and SEO tools. The SEO Executive will prepare reports, communicate insights to stakeholders, and continuously test and refine strategies based on data and industry best practices.

Qualifications

• Candidates should possess strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize content for search engines.
• Candidates should possess skills in Link Building to develop ethical, scalable strategies that enhance domain authority and organic visibility.
• Candidates should possess skills in SEO Audits to diagnose technical, content, and structural issues and recommend actionable improvements.
• Candidates should possess skills in Social Media Marketing to support integrated organic growth and amplify search-driven content.
• Familiarity with tools such as Google Search Console, Google Analytics, and leading SEO platforms (e.g., Ahrefs, SEMrush, Moz) is beneficial.
• Strong analytical, reporting, and communication skills, with the ability to translate data into clear recommendations.
• Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
• A bachelors degree in marketing, communications, business, or a related field, or equivalent practical experience, is preferred.