Marketing Automation Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
1-2 years
Kolkata
Digital Marketing/Marketing
Hybrid
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: Design, implement, and manage marketing automation workflows to improve lead nurturing and customer engagement.

What you will do: Develop automated email sequences, create marketing automation workflows, and analyze campaign performance data.

Key responsibility:

  • Design and implement marketing automation workflows using marketing automation platforms.
  • Create and manage automated email sequences for lead nurturing.
  • Develop and maintain marketing automation processes.
  • Analyze campaign performance and provide recommendations for improvement.
  • Integrate marketing automation with other marketing tools.
  • Ensure data accuracy and integrity within the marketing automation system.

Required Qualification and Skills:

  • Bachelor's degree in Marketing or a related field.
  • 1-2 years of experience in marketing automation.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo).
  • Strong understanding of marketing automation principles.
  • Excellent analytical and problem-solving skills.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and supportive work environment.
  • Hybrid work option.

A Day in the Life: A day may involve setting up automated email campaigns, analyzing campaign data, troubleshooting automation issues, and collaborating with the marketing team.

Skills

Marketing AutomationHubSpotMarketoEmail Marketing AutomationLead NurturingWorkflow DesignData Analysis

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