Saasvaap - Manager - Marketing

Description:

About the Role:

We are seeking an experienced and results-driven Marketing Manager to lead our marketing initiatives, drive brand growth, and generate high-quality leads through data-driven strategies.

The ideal candidate will have a strong background in digital marketing, brand management, campaign execution, and analytics, with the ability to blend creativity and strategy to achieve measurable outcomes.

You will work closely with cross-functional teams including sales, product, and design to deliver impactful marketing campaigns that strengthen our brand presence and fuel business growth.

Key Responsibilities:

Marketing Strategy & Planning:

• Develop and execute the overall marketing strategy and annual marketing plan aligned with organizational goals.
• Identify target audiences, positioning strategies, and key market opportunities.
• Plan and manage multi-channel marketing campaigns - digital, social, email, events, and content.
• Define marketing KPIs and success metrics, ensuring campaigns are data-driven and performance-focused.
• Collaborate with leadership to establish and manage the marketing budget.

Digital Marketing & Lead Generation:

• Oversee SEO, SEM, social media marketing, email marketing, and paid campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.
• Optimize website performance and conversion funnels (CRO) to improve lead quality and ROI.
• Use marketing automation tools (HubSpot, Marketo, Salesforce Pardot, or Mailchimp) to nurture leads through targeted campaigns.
• Drive growth marketing initiatives such as A/B testing, retargeting, and audience segmentation.
• Analyze campaign performance data and generate actionable insights for optimization.

Branding & Communication

• Build and manage a strong brand identity across all marketing channels.
• Ensure consistent messaging, tone, and design across all internal and external communications.
• Collaborate with design and content teams to produce marketing collateral, brochures, videos, and social assets.
• Manage public relations, media engagement, and influencer collaborations to boost visibility.
• Lead product launches, rebranding campaigns, and industry events.

Content & Thought Leadership

• Develop and implement a content marketing strategy that drives engagement and inbound traffic.
• Oversee the creation of blogs, case studies, whitepapers, newsletters, and webinars.
• Collaborate with subject matter experts to position the company as a thought leader in the industry.
• Manage content calendars and ensure timely publishing across platforms.

Team Leadership & Collaboration

• Lead, mentor, and manage a team of digital marketers, content creators, designers, and analysts.
• Coordinate with sales, product, and customer success teams to align marketing efforts with revenue goals.
• Foster a culture of creativity, accountability, and performance excellence.
• Build relationships with external agencies, vendors, and media partners to expand reach.

Analytics & Reporting

• Track and analyze marketing performance metrics using tools like Google Analytics, HubSpot, and Power BI.
• Prepare and present monthly/quarterly marketing reports to leadership, highlighting ROI and key insights.
• Continuously test, learn, and refine strategies based on data-driven results