Sr.Digital Marketing Executive

Company Description

SABCO Group of Enterprises, formerly known as Star Bottles Group, is a family-owned group of manufacturing and trading companies based in Thrissur, Kerala. The Group owns or has stakes in sixteen firms spanning manufacturing, trading, and service sectors, employing over three hundred individuals. SABCOs vision is to elevate its multifaceted operations to a national and international level through quality improvement and leveraging collective experience and resources. Our mission is to provide qualitative and competitive products to customers on time, striving to be the best in manufacturing, trading, and service provision.

Role Description

This is a full-time, on-site role located in Thrissur for a Sr. Digital Marketing Executive. The Sr. Digital Marketing Executive will be responsible for developing and executing digital marketing strategies, managing social media accounts, creating engaging web content, and analyzing online performance metrics. Daily tasks include coordinating with the marketing team, overseeing online marketing campaigns, and ensuring brand consistency across digital platforms.

Key Responsibilities:

• Manage and update the companys website, ensuring content is fresh, engaging, and aligned with brand standards.
• Plan, execute, and oversee strategies for social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc.) to build community and drive engagement.
• Lead SEO efforts:
• On-page SEO: Optimize website content, structure, and metadata.
• Off-page SEO: Build backlinks, manage external content, and drive authority.
• Develop and manage paid marketing campaigns (Google Ads, Facebook Ads, Instagram Promotions, etc.).
• Track, analyse, and report on website traffic, SEO performance, and social media metrics to measure ROI and effectiveness.
• Coordinate email marketing campaigns and newsletters.
• Stay up-to-date with the latest digital marketing trends, algorithm updates, and best practices.
• Collaborate with content creators, designers, and external agencies as needed.
• Propose and execute new digital marketing strategies to drive brand awareness, website traffic, and sales.
• Manage online reputation, including responding to customer reviews and inquiries across platforms.
• Support the launch of new products through digital marketing initiatives.

Requirements:

• Bachelors degree in Marketing, Digital Media, Communications, or a related field.
• 25 years of proven experience in digital marketing, preferably in a product-based company.
• Strong knowledge of SEO principles (both on-page and off-page).
• Proficient with website management systems (like WordPress, Shopify, etc.).
• Experience with social media management tools (e.g., Hootsuite, Buffer, Later).
• Knowledge of Google Analytics, Google Ads, Facebook Business Manager, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Excellent written and verbal communication skills.
• Creative thinker with attention to detail.
• Ability to work independently and handle multiple projects.

Preferred Skills:

• Basic graphic design skills (Canva, Photoshop) are a plus.
• Experience with video content marketing.
• Knowledge of e-commerce marketing strategies.

Interested Candidates can forward their CV to [HIDDEN TEXT].