Service Marketing Executive

Job Purpose

To promote automotive after-sales services, develop customer relationships and generate service business opportunities to increase workshop revenue, customer retention and service sales.

Key Responsibilities

1. Promote automotive after-sales services, maintenance packages, service campaigns and special offers to existing and potential customers.
2. Identify and develop new business opportunities to increase workshop service revenue.
3. Build and maintain strong relationships with individual, corporate and fleet customers.
4. Conduct customer visits and follow up on potential service business opportunities.
5. Coordinate with Service Advisors and Workshop Managers to promote service packages and customer retention initiatives.
6. Support the planning and execution of service marketing campaigns and promotional activities.
7. Follow up with existing and inactive customers to encourage repeat service visits.
8. Monitor market trends, competitor activities and customer requirements to identify business opportunities.
9. Maintain customer databases, sales records and marketing activity reports.
10. Achieve assigned service marketing targets and contribute to overall after-sales business growth.

Qualifications & Experience

• Education: Degree or Diploma in Marketing, Business Administration, Automobile Engineering or a related discipline.
• Experience: 2–3 years of experience in automotive service marketing or after-sales business development, preferably within an automotive dealership network.
• Driving Licence: Valid UAE Driving Licence is mandatory.

Key Skills & Competencies

• Good understanding of automotive after-sales services and workshop operations.
• Strong marketing, sales and business development skills.
• Excellent communication, negotiation and customer relationship management skills.
• Ability to identify new customers and generate service business opportunities.
• Good knowledge of the UAE automotive market.
• Proficiency in MS Office, particularly Excel, Word and PowerPoint.
• Target-oriented with strong customer service and follow-up skills.
• Ability to work independently and conduct customer visits.