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Job Description
Company Description
Safety Circle India is a leading provider of workplace health, safety, and wellness solutions with over 20 years of expertise across industries. We empower organizations to create safer and healthier workplaces through impactful training, audits, consultancy services, and customized safety content. With a team of certified trainers and experts, we specialize in areas including First Aid, Fire Safety, Disaster Preparedness, Health & Wellness, and Behavioral Safety. Our mission is to foster a zero-harm work environment by promoting safety culture and equipping organizations with tools to enhance employee well-being. Headquartered in Chandigarh, we serve clients across India and SAARC nations.
Role Description
The Digital Marketing Executive will play a key role in planning, executing, and optimizing digital marketing strategies to enhance brand presence and engagement. Responsibilities include managing social media campaigns, analyzing web traffic using analytics tools, creating content for online platforms, and collaborating with the marketing team to drive lead generation and customer engagement. This is a full-time on-site role based in Chandigarh.
Key Responsibilities
- ● Plan and run email marketing campaigns using platforms like Mailchimp, HubSpot, or Sendinblue
- ● Execute LinkedIn lead generation (organic + paid, including InMail & Campaign Manager)
- ● Manage WhatsApp marketing via WhatsApp Business API or CRM integrations
- ● Run and optimize Google Ads, Meta Ads, and LinkedIn Ads
- ● Track performance using Google Analytics (GA4), UTMs, and conversion tracking
- ● Improve visibility through SEO, retargeting, and A/B testing
Technical Requirements
● 5+ years in digital marketing with a focus on lead generation
● Proficient in:
- Google Ads and Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Marketing automation tools (e.g., HubSpot, ActiveCampaign)
- CRM platforms (e.g., Zoho, Salesforce)
- WhatsApp Business tools/API
- SEO tools (e.g., Ahrefs, SEMrush)
- UTM tracking, pixel setup, and event-based tracking
Skills
Digital MarketingConversion TrackingEmail MarketingGoogle AdsHubspotLinkedin AdsMarketing CampaignsMediaMarketingWeb TrafficSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Safety Circle is an 18-year-old organization providing credible, reliable, and transparent safety solutions through training, audits and consultancy services. It is a one-stop shop, delivering health and safety services for all domains like healthcare, education, finance, telecom, IT, transport, and much more. The word “Safety” demonstrate the protectiveness, caring, and nurturing environment. While the word “Circle” signifies completeness, wholeness, and fullness. It is so because we are concerned about the individuals we employ and the people we serve. Safety Circle has its association with renowned brands with its dominance in subcontinents and SAARC Nations. It has been years of experience in providing safety solutions to many corporates, public sector undertakings, educational & research institutions, defensive services with Fortune 500 clients in our portfolio list. We have trained more than 2 million people under the guidance of our expert team of trainers and qualified doctors. With Safety Circle, you get omni-directional safety solutions related to Health& Wellness, Industrial Safety Training & Audit, Defensive driving & road safety training, disaster preparedness training & plan, fire safety training, safety inspection audit & consultancy services.
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