Performance Marketing Lead - Meta & Google Ads - AdTech Startup

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Performance Max)

Own complete paid acquisition funnels including:

• Campaign strategy
• Audience targeting
• Budget allocation
• Bid optimization
• Funnel conversion improvement
• Retargeting strategies
• Scale paid campaigns while maintaining CAC, ROAS, CPL, and ROI targets.
• Build and execute growth experiments across channels, creatives, landing pages, and audience segments.

Analyze campaign performance using tools such as:

• Google Analytics (GA4)
• Meta Business Suite
• Google Tag Manager
• Looker Studio / Data Dashboards

Work closely with:

• Creative teams
• Product teams
• Sales teams
• Founders & leadership
• Create data-backed insights and actionable recommendations to improve marketing efficiency.
• Manage attribution tracking, conversion APIs, pixels, and marketing automation workflows.
• Lead performance reporting with weekly and monthly growth dashboards.

Stay updated with latest trends in:

• AI-driven marketing
• AdTech innovations
• Performance marketing strategies
• Automation tools

Mandatory Requirements:

Strong hands-on expertise in:

• Meta Ads
• Google Ads
• Proven experience managing high-budget performance campaigns with measurable business impact.

Deep understanding of:

• Customer acquisition
• Conversion funnels
• Retargeting
• Attribution models
• Performance analytics
• Excellent analytical and problem-solving skills.
• Startup mindset with ability to work in ambiguity and move fast.
• Strong communication and stakeholder management skills.

Eligibility Criteria:

For Tier 1 College Candidates:

• 2-4 years of relevant experience in performance marketing or growth marketing
• Strong academic background from Tier 1 institutes preferred