Head Of Sales Marketing

Head – Sales & Marketing

Industry: Defence | Aerospace | Automotive

Location: India (Open to suitable candidates across India)

Job Overview

We are looking for an experienced and dynamic Head – Sales & Marketing to lead the companys commercial strategy and drive business growth across domestic and international markets. The ideal candidate will have strong experience in Defence, Aerospace, Automotive, Commercial Vehicles, Off-road Equipment, Heavy Engineering, or Capital Equipment industries, with proven expertise in B2G, B2B, institutional sales, government procurement, and strategic business development.

The role requires a strong commercial leader who can build strategic customer relationships, manage large accounts, drive revenue growth, and lead a high-performing sales and marketing organization.

Key Responsibilities

• Develop and execute the Sales & Marketing strategy aligned with business objectives.
• Drive revenue growth across Defence, Government, Industrial, and Export markets.
• Build and maintain strategic relationships with customers, government agencies, OEMs, partners, and distributors.
• Lead institutional sales, business development, and market expansion initiatives.
• Manage tender participation, commercial negotiations, pricing strategy, and contract governance.
• Identify new business opportunities through market intelligence, competitor analysis, and customer insights.
• Strengthen brand positioning through exhibitions, digital initiatives, marketing campaigns, and corporate communication.
• Develop long-term customer engagement strategies and key account management processes.
• Lead, mentor, and develop the Sales & Marketing team.
• Collaborate with cross-functional teams to achieve business growth objectives.

Desired Candidate Profile

20+ years of leadership experience in Sales & Marketing / Business Development.

Experience in Defence, Aerospace, Automotive, Commercial Vehicles, Off-road Equipment, Heavy Engineering, or Capital Equipment industries.

Strong exposure to:

• Government & Institutional Sales
• B2G and B2B Business Development
• Defence procurement ecosystem
• Tender management and contract negotiations