Sales Marketing Executive

Company Description Samson Agri Group is a leading provider of modern farm mechanization solutions dedicated to empowering Indian farmers with reliable machinery, advanced implements, and comprehensive service support. The company partners with reputed OEM brands to deliver a broad portfolio of premium equipment, including tractors, harvesters, transplanters, drones, and other specialized tools that enhance productivity and reduce labor dependency. Its customer-centric model covers equipment selection, transparent financing and subsidy support, on-site demonstrations, and dependable after-sales service to ensure a smooth ownership experience. With a growing network, skilled teams, digital platforms, and structured processes, Samson Agri Group focuses on long-term relationships with farmers, dealers, and partners. The organization is committed to quality, performance, timely service, and farmer-friendly solutions that contribute to the advancement of Indian agriculture.

Role Description The Sales Marketing Executive role is a full-time, on-site position based in Cuttack. Bhadrak The individual in this role will engage with farmers, dealers, and local partners to promote Samson Agri Groups range of agricultural machinery and solutions, conduct product presentations, and support field demonstrations. Day-to-day responsibilities include identifying and developing new business opportunities, executing sales campaigns, following up on leads, and achieving sales targets across assigned territories. The role also involves assisting in local market planning, collecting and analyzing market data, coordinating marketing activities, and maintaining accurate records of customer interactions and sales performance. The Sales Marketing Executive will collaborate with internal teams to ensure timely delivery, customer satisfaction, and strong brand visibility in the region.

Qualifications

• Strong skills in Market Research and Market Planning to understand local agricultural needs and design effective sales strategies.
• Proven Sales experience with the ability to achieve targets and build lasting customer relationships.
• Marketing skills to support campaigns, promotions, and brand-building initiatives in rural and semi-urban markets.
• Excellent Communication skills for clear, respectful interaction with farmers, dealers, partners, and internal teams.
• Relevant experience in agricultural equipment, rural sales, or related industries is highly beneficial.
• Ability to work on-site in field conditions, travel within the region, and manage time and territory independently.
• Basic proficiency in MS Office or digital tools for reporting, documentation, and communication.
• Diploma or bachelors degree in Marketing, Business, Agriculture, or a related field preferred.