Manager, E-Store Marketing

Position Summary

This position is within Samsung India Electronics Limited with D2C Online VD sales Division, headquartered in Gurgaon, India.
2-4 years of experience in Growth / Performance Marketing, preferably in a ecommerce setup. Passion for online shopping behavior, digital trends, and consumer psychology. Strong knowledge and hands-on experience in Digital Marketing & Product Management/GTM
This candidate executes Media campaigns, & works on enhancing customer journey (UI/UX) and ensures share of voice & brand equity/visibility in the digital medium landscape.

Role and Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Meta, Google, YouTube, and other digital platforms.
• Manage and improve performance marketing KPIs - ROAS, CAC, CTR, CVR, etc.
• Build and execute CRM and retention journeys using MoEngage (Email, Push, SMS, In-App).
• Segment users and personalize communication to boost engagement and repeat purchases.
• Optimize landing pages and product pages to improve conversion rate and AOV.
• Collaborate with design/content teams for ad creatives, banners, and emailers.

• Run A/B tests across channels and website elements to drive incremental growth.
• Analyze campaign and funnel performance using tools like GA4, MoEngage, and internal dashboards.
• Present actionable insights and weekly/monthly performance reports to leadership.

Stay updated with industry trends, platform updates, and new tools to keep strategies fresh.

Skills and Qualifications

• Full time MBA Tier 1 College preferred.
• 2-4 years of experience in Growth/performance marketing/Product management/ role.
• Intelligent- passionate & motivated with high energy levels - ability to work in a fast paced environment
• Values team and input and collaboration in working towards a company goal/target
• Resilience: this is a challenging role. It requires tenacity, positivity and a clear head under pressure there will be many different projects underway and you need to keep your head in sometimes fast paced meetings
• Collaborative: the ability to build a network, understand different points of view, overcome objections, deliver a vision, a plan and then make it happen by working with and through others

Self-starter

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