Senior Customer Marketing Manager

Job description / Role

Company description

At Sana Commerce were committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.

It all started in 2007, with a pizza and a plan. Sana Commerce is an e-commerce platform designed to help manufacturers, distributors, and wholesalers succeed by fostering lasting relationships with customers who depend on them. Were a fast-growing SaaS company that allows you to take ownership of your career.

We are seeking a highly skilled and experienced Sr. Customer Marketing Manager to join our team. As a senior member, you will own and drive the global customer marketing strategy, creating meaningful, data-driven programs to engage, retain, and delight our customers.

Job description

What youll be doing:

• Manage, plan, and execute the overall customer marketing strategy to increase customer engagement, satisfaction, and retention.
• Act as a strategic partner to key internal stakeholders (including C-level), confidently managing expectations, alignment, and communication.
• Design and lead lifecycle marketing programs to support onboarding, adoption, expansion, renewal, and advocacy.
• Analyze customer data and behavior to personalize interactions, improve the customer experience, and measure impact across the lifecycle, while building scalable, digital-first adoption and automation programs to replace manual processes.
• Conduct customer interviews and gather insights to drive the Voice-of-the-Customer program - creating relevant stories, use cases, talk tracks, case studies, and reviews, and engaging customers as event speakers and advisory board members.
• Ensure strong execution of initiatives with a willingness to dive into the details and get things done, while demonstrating strong communication and stakeholder management skills.
• Collaborate closely with cross-functional teams across Product, Sales, CS, RevOps, and Marketing.
• Regularly analyze customer marketing performance, identify areas of opportunity, and translate insights into actionable improvements.

What youll bring:

• Proven experience (5+ years) in customer marketing or a similar B2B marketing role, preferably within a SaaS or e-commerce environment.
• Deep understanding of the B2B customer journey and experience creating programs across the full customer lifecycle.
• Strong data-driven mindset, with the ability to translate customer insights into effective marketing campaigns.
• Experience building and managing customer advocacy programs, including case studies, references, and advisory boards.
• Excellent project management skills and the ability to lead cross-functional initiatives.
• Exceptional communication and stakeholder management skills.
• Proficiency in marketing automation platforms (e.g., 6Sense, Marketo), CRM systems, and analytics tools is a plus.

What youll get:

• A hybrid working model – 3 days from the office, 2 days from home
• Up to 3 weeks of "work from anywhere" per year
• A global and customized team onboarding program (rated 9.1/10 by previous new hires)
• The chance to work in a dynamic and growing international team with lots of autonomy

Who we are:

So, what does it mean to be a part of the Sana Commerce team?

At Sana Commerce, our values guide how we work, collaborate, and drive success.

Champions of Our League. "We deliver lasting success, balancing quick wins and long-term value." We take pride in our unique product and extensive B2B knowledge and continuously strive to improve. No matter our role, we bring value every day, helping our customers and partners succeed.

Supercharge Our Customers. "Were revolutionizing B2B commerce together, helping our customers to lead and succeed." Our customers are at the heart of everything we do. We go beyond solutions, providing the tools and support they need to grow.

Determined to Grow. "We embrace challenges, growing and raising the bar for ourselves and our industry." We take on challenges, seek feedback, and keep learning. Every setback is a chance to improve and move forward.

Bold Together. "We dare to be bold because we have each others back." We collaborate across teams and time zones, challenge the status quo, and support each other to achieve the best outcomes.

Additional information

Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please feel free to reach out to the recruiter or hiring manager!

Apply now!

Job Function: Marketing, Advertising & PR

Company Industry: Marketing, Advertising & PR