SandMartin - Assistant Manager - Growth Initiatives

Job Overview:

SandMartin is seeking a dynamic and intuitive Assistant Manager to help scale our global client base and strengthen our outreach in the US, UK, Australia, and the Middle East. This role is ideal for someone who is both strategic and hands-on, capable of driving lead generation, relationship management, and digital-first outreach in the BPM/BPO space. You will be working with global prospects in a B2B framework.

Key Responsibilities:

Strategic Business Development:

• Identify and pursue new business opportunities across international markets, primarily the US, UK, Australia & Middle East.
• Research and build prospect databases, understand client needs, and offer customized outsourcing solutions.
• Create and execute lead generation strategies using LinkedIn, email marketing, and referrals.

Sales Planning & Execution:

• Work with the Marketing and BD team to align outreach campaigns with industry trends and target verticals (CPA firms, TPAs, SMBs).
• Coordinate client discovery calls, service presentations, and proposal discussions with leadership teams.
• Track progress of leads in the pipeline, ensure timely follow-ups, and push opportunities toward closure.

Client Engagement & Relationship Management:

• Build long-term professional relationships with key decision-makers.
• Engage clients through periodic check-ins, thought leadership content, and value-added discussions.
• Collaborate with internal operations and service delivery teams for smooth onboarding and client satisfaction.

Market Intelligence & Collaboration:

• Monitor competitor activity, outsourcing trends, pricing models, and opportunities in the market.
• Share insights with leadership for service refinement or innovation.
• Work with content and marketing teams to support campaigns, webinars, events, and digital engagement.

Reporting & Tools:

• Manage and update CRM (e.g., Zoho, HubSpot, Salesforce) with accurate lead data, interactions, and follow-up status.
• Prepare regular MIS reports, sales forecasts, and performance dashboards.