SandMartin - Manager - Growth Marketing - Outbound/Account Based Marketing
Digital Marketing/Marketing
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Job Description
Make sceptical partners actually reply.
SandMartin sells finance & accounting offshoring to a tough, relationship-driven buyer managing partners and COOs of accounting firms, and CFOs of mid-market companies approached weekly by vendors who all sound the same. We're building a modern, AI-first growth engine to break through: account-based outbound, signal-led targeting, and demand generation that brings partners to us already half-convinced ahead of US busy season. You build and run it.
We don't need a strategist to write us a plan. We need a young, quick do-er who runs the plays builds lists in Apollo, enriches in Clay, sequences in Outreach, and turns a rough brief into a client-ready deck with Claude before lunch.
What you'll run:
- The account-based outbound engine a ~300-firm ICP list (AU firms 10-100 staff, US CPA firms 20-200), multi-channel cadences to managing partners and COOs, and one funnel metric you move with before/after numbers.
- AI into output brief to client-ready deck, one-pager or campaign in hours, not days. You operate the stack; you don't just admire it. Speed is the edge, taste is the moat.
- Demand gen for busy season - content, webinars and US CPA conference / association plays that bring partners in ahead of Jan-Apr.
- Everything traced to a number reach - engaged - conversations - proposals. Every activity ties to the funnel sheet. No vanity metrics.
The stack & knowledge we expect: Apollo, ZoomInfo, Clay (Claygent, waterfall enrichment), Outreach / Salesloft / Instantly, Cognism intent data and buying-committee mapping, LinkedIn Sales Navigator, HubSpot / Salesforce, GA4, and Claude for fast AI output plus a real feel for how accounting firms buy offshore capacity.
Who we're looking for:
- 4-7 years in B2B / international outbound or growth marketing.
- You've personally run Apollo / ZoomInfo / Clay with a metric you moved, not just tool names.
- You write cold copy a busy managing partner would actually reply to.
- You use AI daily to ship faster, and you track what's next (11x, Artisan, Clay agents).
- You'd rather build and slog than manage and delegate.
Location: Noida (on-site). A direct line to the CEO and EVP, a modern AI-first stack, and room to build the engine ground-up and own the result.
How we'll decide: pick one case build the Australia outbound engine, or the US CPA demand-gen play and present a short deck with a real funnel and real cold copy, ready to send.
Screening Questions:
- Which outbound / ABM tools (Apollo, Clay, ZoomInfo, Outreach) have you personally operated, and what metric did you move with before/after numbers?
- Share one international B2B campaign or deal you personally drove, with the outcome.
- How do you use AI in your day-to-day marketing work? Give a specific example.
Skills
Growth MarketingAccount Based MarketingB2B MarketingGrowth HackingCampaign ManagementMarketingHubspotMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
SandMartin is a leading F&A (Finance & Accounts) outsourcing services provider providing both Business Process (BPO) and Knowledge Process Outsourcing (KPO) services. We also provide IT-enabled Back Office Support services in the areas of Retirement Plan Accounting and Administration, Cafeteria Plan Administration including Health, Insurance and Royalty Claims Processing and Purchase Administration services to a wide range of firms delivering financial, accounting and taxation services in US, UK and Australia. Our BPO Services let you reclaim time and resources to focus on strategic initiatives that bring direct value to you and your shareholders. We are a customer centric organization providing a compelling value proposition to our clients through guaranteed cost reduction and improved quality assurance. SandMartin has over the years been able to cater to a number of clients from the US, UK, Europe, Australia, Singapore and Middle East. It has achieved this by looking after their interests in India and also assisting them in finding business partners in India. Throughout our tenure of over 27 years, we have demonstrated the kind of leadership which has earned us an outstanding reputation in the financial and business communities in India and abroad.
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