Email Marketing Specialist - ECommerce

Key Responsibilities:.
- Develop and execute data-driven email marketing strategies aligned with business objectives.
- Plan and manage end-to-end email campaigns, from conceptualization to deployment.
- Create engaging content in collaboration with designers and content teams.
- Optimize email automation workflows to nurture leads and improve conversions.
- Monitor and analyze campaign performance, using insights to enhance strategies.

- Conduct A/B testing to improve email design, content, and delivery effectiveness.
- Ensure compliance with industry regulations and best practices.
- Manage and grow the email subscriber list with effective acquisition and retention strategies.
- Collaborate with cross-functional teams to align email marketing with broader marketing efforts.
What We're Looking For:
- 4+ years of experience in email marketing, preferably in the e-commerce industry.
- Strong expertise in marketing automation platforms and email marketing tools.
- Proven ability to analyze key performance metrics and apply insights to optimize campaigns.
- Excellent copywriting skills with a keen eye for detail and brand consistency.
- A/B testing experience to refine messaging and engagement strategies.
- Passion for staying ahead of industry trends and best practices.