Marketing Manager - B2B Segment - IT

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We are seeking a highly strategic and results-driven Marketing Manager to lead our B2B marketing function and drive business growth through integrated marketing initiatives. This role is ideal for a marketing professional with extensive experience in SaaS, Enterprise Technology, AI, or Automation, who can build brand awareness, generate qualified demand, and execute high-impact go-to-market strategies.

The ideal candidate will possess strong leadership capabilities, analytical thinking, and hands-on expertise in modern digital marketing, product marketing, demand generation, and account-based marketing. You will collaborate closely with Sales, Product, Engineering, and Leadership teams to create measurable business impact across global markets.

Key Responsibilities :

• Develop and execute the annual marketing strategy aligned with overall business objectives.
• Create integrated marketing plans to support revenue growth, customer acquisition, and brand positioning.
• Identify new market opportunities and competitive differentiators.
• Define marketing KPIs and track campaign performance to optimize ROI.
• Manage marketing budgets and ensure efficient resource allocation.

Marketing Strategy & Planning :

• Develop and execute the annual marketing strategy aligned with overall business objectives.
• Create integrated marketing plans to support revenue growth, customer acquisition, and brand positioning.
• Identify new market opportunities and competitive differentiators.
• Define marketing KPIs and track campaign performance to optimize ROI.
• Manage marketing budgets and ensure efficient resource allocation.

Demand Generation & Growth Marketing :

• Design and execute multi-channel demand generation campaigns targeting enterprise customers.
• Drive lead generation through inbound and outbound marketing initiatives.
• Build scalable marketing funnels that improve conversion rates and sales pipeline.
• Develop and execute Account-Based Marketing (ABM) programs for strategic accounts.
• Collaborate with sales teams to improve lead quality and conversion.

Go-to-Market Strategy :

• Lead product launches and end-to-end Go-to-Market (GTM) planning.
• Create product positioning, messaging frameworks, and value propositions.
• Work closely with Product Management to communicate new product capabilities effectively.
• Support sales teams with product collateral, competitive intelligence, and customer presentations.

Brand Management :

• Strengthen the company's brand positioning across digital and offline channels.
• Ensure consistency in messaging, visual identity, and customer communication.
• Develop thought leadership campaigns through blogs, webinars, whitepapers, case studies, and executive content.
• Build brand awareness within target enterprise segments.

Digital Marketing & Performance Marketing :

• Manage SEO, AEO (Answer Engine Optimization), SEM, paid campaigns, email marketing, and content marketing initiatives.
• Optimize website traffic, lead generation, and conversion performance.
• Monitor website analytics using GA4, Google Search Console, and other reporting tools.
• Implement marketing automation campaigns for lead nurturing and customer engagement.

Product Marketing :

• Develop customer-centric messaging and positioning for products and solutions.
• Conduct competitor analysis and market research.
• Produce sales enablement materials including brochures, presentations, product sheets, battle cards, and case studies.
• Work with customers to create success stories and testimonials.

Analyst Relations & Industry Presence :

• Build relationships with industry analysts and research firms.
• Manage participation in technology conferences, exhibitions, webinars, and industry events.
• Represent the organization in strategic marketing initiatives and external engagements.
• Enhance company visibility through PR and media collaborations.

Leadership & Team Management :

• Build, mentor, and lead a high-performing marketing team.
• Define team goals, KPIs, and performance metrics.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Manage external agencies, creative partners, and digital marketing vendors.

Cross-functional Collaboration :

• Partner closely with Sales, Product, Engineering, Customer Success, and Leadership teams.
• Align marketing initiatives with business priorities and revenue goals.
• Support strategic planning and business expansion initiatives.
• Collaborate with founders and CXOs on long-term growth strategies.

Required Skills & Expertise :

• B2B Marketing Strategy
• SaaS Marketing
• Enterprise Software Marketing
• Demand Generation
• Go-to-Market (GTM) Strategy
• Product Marketing
• Account-Based Marketing (ABM)
• Brand Management
• Digital Marketing
• Growth Marketing
• Performance Marketing
• SEO & AEO
• Content Marketing
• Marketing Automation
• Campaign Management
• Lead Generation
• Sales Enablement
• Customer Journey Management
• Marketing Analytics
• Market Research
• Competitive Analysis
• Event Marketing
• Analyst Relations
• Budget Management
• Stakeholder Management
• Team Leadership

Technical Skills :

• Google Analytics 4 (GA4)
• Google Search Console
• Marketing Automation Platforms (HubSpot, Marketo, Pardot, or similar)
• CRM Platforms (Salesforce, Zoho CRM, Microsoft Dynamics, HubSpot CRM)
• AI Productivity Tools (OpenAI, Claude, Gemini)
• SEO & Keyword Research Tools
• LinkedIn Campaign Manager
• Email Marketing Platforms
• Dashboard & Reporting Tools

Desired Candidate Profile :

• MBA in Marketing or equivalent from a reputed institution.
• 8-10 years of experience in B2B marketing with Enterprise Technology, SaaS, AI, Automation, or Software organizations.
• Minimum 3 years of experience leading marketing teams and executing strategic initiatives.
• Strong understanding of enterprise buying journeys and complex B2B sales cycles.
• Proven track record of driving measurable pipeline growth through integrated marketing campaigns.
• Experience working closely with founders, CXOs, product teams, and sales leadership.
• Strong analytical, communication, and stakeholder management skills.
• Ability to manage multiple strategic initiatives in a fast-paced environment.
• Excellent presentation, storytelling, and content development skills.