Performance Marketing Manager - EdTech

Role Overview:

• We are seeking a data-driven Performance Marketing Manager to spearhead our client's paid media campaigns and deliver high-quality leads that convert.
• As a Performance Marketing Manager, you will own and optimise digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn Ads.
• You will be responsible for creating sharp, targeted campaigns that maximise ROI, generate qualified leads, and support our business growth objectives.
• This role requires a balance of analytical expertise, creative testing, and hands-on campaign execution.
• Work location: Mumbai
• Work mode: Hybrid (ideally 2 days from office)
• Key requirement: Should have handled paid media in EdTech domain ONLY. Mumbai and Pune candidates preferred.

Key Responsibilities:

• Plan, launch, and optimise performance marketing campaigns across Google Ads, Meta, and LinkedIn Ads.
• Develop targeting strategies to reach niche, high-intent audiences.
• Run A/B tests for ad creatives, audiences, and landing pages.
• Drive high-quality lead generation at scale while lowering cost per acquisition (CPA).
• Track and optimise conversion funnels to improve lead-to-enrolment ratios.
• Collaborate with sales/advisory teams to ensure marketing-qualified leads (MQLs) translate into business outcomes.
• Monitor campaign performance daily, using tools like Google Analytics, GA4, HubSpot/CRM, and platform dashboards.
• Report on KPIs including CTR, CPC, ROAS, conversion rates, and lead quality.
• Translate data into actionable insights and recommendations for continuous improvement.
• Manage and optimise media budgets across platforms for maximum efficiency.
• Forecast and allocate spend effectively to achieve monthly and quarterly targets.
• Ensure all campaigns comply with platform advertising policies and data privacy regulations.
• Work closely with content, creative, and sales teams to align campaign messaging and landing page experience.

Key Requirements:

• 4 - 6 years of hands-on experience in performance marketing or paid media roles.
• Proven track record of running Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram), and LinkedIn Ads campaigns.
• Strong understanding of lead generation funnels, campaign attribution, and conversion tracking.
• Experience with analytics tools: Google Analytics (GA4), Tag Manager, Data Studio, CRM/marketing automation tools.
• Advanced skills in audience segmentation, keyword planning, and bid strategies.
• Strong analytical mindset with ability to translate data into business growth strategies.
• Excellent written and verbal communication skills.
• Experience in the education, higher education, or EdTech services space is mandatory.