PR / Brand Manager

Key Responsibilities:

Brand Strategy Development:

• Create and implement comprehensive brand strategies that align with business goals and market trends.
• Conduct market research to understand consumer needs, competitors, and industry trends.
• Develop long-term brand positioning and messaging for vehicles, including all product lines.

Product Launches:

• Oversee the introduction of new models or updates, ensuring a seamless process from development to marketing.
• Coordinate cross-functional teams (product development, marketing, design) for successful launch campaigns.

Brand Communication:

• Develop and execute advertising, promotions, and PR campaigns to enhance brand visibility.
• Manage the brand's voice across multiple channels, including digital, print, events, and social media.
• Collaborate with external agencies for advertising, marketing, and public relations initiatives.

Market Analysis:

• Analyze consumer feedback and competitor activities to refine brand strategies.
• Use data to monitor brand performance and adjust marketing tactics accordingly.

Cross-functional Collaboration:

• Work closely with sales, product development, and other departments to ensure brand consistency across all touchpoints.
• Ensure alignment between brand strategy and customer experience, both online and offline.

• Budget Management:
• - Manage the brand marketing budget, ensuring the effective allocation of resources for campaigns, events, and other brand activities.
• Customer Engagement:

• Develop strategies to build strong, lasting relationships with existing customers and attract new ones.
• Use customer insights to tailor messaging and product offerings to meet market demand.

• Brand Metrics:
• - Track and measure brand health using key performance indicators (KPIs) such as market share, customer perception, and sales growth.
• Key Skills:

• Strategic Thinking
• Marketing Expertise
• Analytical Skills
• Leadership & Teamwork
• Strong Communication

Education & Experience:

• Bachelors degree in Marketing, Business, or a related field (Masters preferred).
• Experience in automotive brand management or a related industry, typically 5+ years.
• Knowledge of the market and consumer behavior is a plus.

Desired Attributes:

• Passion for automobiles and the automotive industry.
• Creativity and innovative thinking.
• Strong understanding of customer needs and brand loyalty-building techniques.

• The Brand Manager plays a critical role in defining how a brand is perceived by consumers and ensures its sustained growth and success in the marketplace.
• Job Type: Full-time
• Schedule: Day shift
• Performance bonus
• Quarterly bonus

Work Location: In person,