FMCG Strategist

Job Overview

We seek an experienced professional with 7 to 17 years of relevant experience in the FMCG industry. The ideal candidate will drive strategic initiatives to elevate our market presence and support our clients through tailored solutions. You will play a pivotal role in developing and executing strategies that address the unique challenges of the food and beverage sector.

Roles And Responsibilities

• Develop and implement comprehensive FMCG strategies that align with company objectives and client needs.
• Lead market research and data analysis efforts to identify trends, opportunities, and potential challenges.
• Collaborate with cross-functional teams to design and execute supply chain and operational initiatives.
• Manage and optimise brand positioning through targeted digital marketing campaigns and consumer interactions.
• Guide the development of innovative retail strategies in alignment with market demands and consumer expectations.
• Present detailed reports and strategic recommendations to senior management and stakeholders.
• Drive continuous improvement processes by leveraging new technologies and methodologies.
• Build and nurture relationships with key industry players, partners, and stakeholders to enhance business opportunities.
• Develop and maintain relationships with key clients and retailers in the FMCG sector.
• Achieve sales targets and objectives set by management.
• Conduct market research to identify new sales opportunities and trends.
• Prepare sales reports and provide feedback on market conditions.
• Collaborate with marketing and product development teams to align sales strategies.
• Manage inventory and ensure product availability at retail outlets.
• Proven expertise in data analysis to interpret complex market trends and make informed recommendations for business growth.
• Experience in consumer insights to understand customer behaviour and preferences shaping our strategic direction.
• In-depth knowledge of market research methodologies to gather and analyse data for strategic planning.
• Strong understanding of digital marketing strategies to enhance brand visibility and consumer engagement.
• Competencies in supply chain management to ensure efficiency, cost-effectiveness, and reliability of supply processes.
• Analytical skills in retail analytics to optimise sales performance and implement data-driven strategies.
• Proficiency in brand management for effective positioning and differentiation in a highly competitive market.
• Expertise in competitive analysis to continuously assess the competitive landscape and adjust strategies accordingly.

Skills:

• Data Analysis
• Consumer Insights
• Market Research
• Supply Chain Management
• Retail Analytics
• Brand Management
• Competitive Analysis,