Digital Marketing Executive

Role & responsibilities

1. Social Media & Community Management

• Manage and grow our company's presence across key platforms: Instagram, LinkedIn, Facebook, and YouTube.
• Develop and execute engaging monthly content calendars, overseeing all post scheduling and monitoring audience engagement.
• Be the voice of Urban Tailor online, responding to comments and DMs with our signature elegant and helpful tone.
• Coordinate influencer collaborations and manage digital ad campaigns (Meta, Google Ads).
• Monitor analytics (using Meta Business Suite, Google Analytics) to assess campaign effectiveness and recommend improvements.

2. Brand & Content Execution

• Maintain and enhance the Urban Tailor brand identity across all communication platforms.
• Ensure consistent tone, visual elements, and messaging in all marketing materials.
• Work with designers and the Marketing Manager to create marketing collateral, brochures, presentations, and digital assets using tools like Canva and Adobe Creative Suite.

3. Marketing Campaigns & Analytics

• Plan and execute online and offline marketing campaigns to promote brand awareness and drive leads.
• Collaborate with internal teams (sales, design, workshop) to deliver integrated marketing solutions.
• Track campaign performance, analyze key metrics (Reach, Engagement, CTR, Conversions), and prepare clear reports with actionable insights.

4. Event & Partnership Support

• Assist in organizing brand events, pop-up exhibitions, and promotional activities in Hyderabad.
• Identify and research potential local partnership opportunities to strengthen brand visibility.

Preferred candidate profile

Must-Haves:

• Education: A Bachelor's degree in BBA-Marketing, Communications, or a related field.
• Experience: 2-3 years of hands-on experience in digital marketing, social media management, or branding, preferably in a D2C, fashion, or lifestyle brand.
• Technical Skills: High proficiency with:
• Canva and/or Adobe Creative Suite (Photoshop, Illustrator).
• video editing skills for creating Instagram Reels
• Meta Business Suite (Facebook & Instagram).
• Google Analytics.
• MS Office (Word, PowerPoint, Excel).
• Knowledge: Strong understanding of brand strategy, digital marketing funnels, and analytics platforms.
• Personal Skills:
• Excellent communication and presentation skills.
• Strong creative thinking and problem-solving abilities.
• Exceptional attention to detail and organizational skills.
• Ability to multitask and thrive in a fast-paced launch environment.