Digital Marketing Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Kolkata
Digital Marketing/Marketing
Hybrid
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: You will be responsible for developing and executing digital marketing strategies to increase brand awareness and generate leads.

What you will do: You will manage multiple digital channels, analyze data, and report on campaign performance.

Key responsibility:

  • Develop and implement digital marketing strategies across various channels.
  • Manage social media marketing campaigns, creating engaging content.
  • Develop and manage email marketing campaigns.
  • Analyze website traffic and user behavior using Google Analytics.
  • Run paid advertising campaigns on platforms like Google Ads and social media.
  • Track key performance indicators (KPIs) and report on campaign performance.

Required Qualification and Skills:

  • Bachelor's degree in Marketing, or a related field.
  • 2-4 years of experience in digital marketing.
  • Experience with Google Analytics, Google Ads, and social media advertising platforms.
  • Strong analytical skills and data interpretation abilities.
  • Excellent communication and presentation skills.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for professional development and career growth.
  • Dynamic and collaborative work environment.
  • Opportunities to work on challenging projects.

A Day in the Life: A typical day will be spent managing digital campaigns, analyzing data, creating reports, collaborating with the team, and staying up-to-date on digital marketing trends.

Skills

Digital MarketingSocial Media MarketingEmail MarketingGoogle AnalyticsGoogle AdsData AnalysisReporting

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