Search Engine Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Kolkata
Digital Marketing/Marketing
Hybrid
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: You will lead the SEM strategy and execution, managing paid search campaigns to drive qualified leads.

What you will do: You'll manage budgets, keyword research, ad copywriting, and performance reporting for various clients.

Key responsibility:

  • Develop and implement SEM strategies across different platforms.
  • Manage PPC campaigns (Google Ads, Bing Ads).
  • Conduct keyword research and analysis.
  • Write compelling ad copy and landing page content.
  • Track campaign performance and make data-driven optimizations.
  • Manage budgets and resources effectively.

Required Qualification and Skills:

  • Bachelor's degree in marketing or a related field.
  • 3-5 years of experience in SEM.
  • Proficient in Google Ads, Bing Ads, and other SEM platforms.
  • Strong analytical and reporting skills.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A challenging and rewarding work environment.

A Day in the Life: Your day involves campaign management, data analysis, keyword research, optimization, and reporting to clients.

Skills

SEMGoogle AdsBing AdsPPCKeyword ResearchAd Copywriting

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