Search Engine Marketing (SEM) Specialist

What role you will play in team: You will be responsible for managing and optimizing our paid search campaigns across various search engines.

What you will do: Conduct keyword research, manage bids, create ad copy, and analyze campaign performance.

Key responsibility:

• Develop and implement SEM strategies to drive traffic to our website.
• Conduct keyword research to identify high-value keywords.
• Manage paid search campaigns across platforms like Google Ads and Bing Ads.
• Create compelling ad copy and landing pages.
• Monitor campaign performance and make adjustments to improve results.
• Track and analyze key metrics, including click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

Required Qualification and Skills:

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 1-2 years of experience in SEM.
• Experience with Google Ads and other paid search platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• Dynamic and collaborative work environment.
• Health insurance.
• Performance-based incentives.

A Day in the Life: You'll start by analyzing campaign data, then optimize bids and ad copy. You'll also conduct keyword research and stay updated on SEM best practices.