InterviewBit - Digital Growth Head

Role: Digital Growth Head

Experience: 5 - 7 years

Location: Electronic City, Bangalore (On-site)

About Scaler

Launched in 2019, Scaler is India's leading tech education company that upskills working professionals and educates aspiring engineering students. Scaler's industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler Academy and Scaler DSML.

To further redefine education, Scaler has launched:

• Scaler Neovarsity: An outcome-focused online Master's Programme
• Scaler School of Technology (SST): A 4-year residential UG program in Computer Science
• Scaler School of Business: An 18-month PGP in Management & Technology

Our parent firm, InterviewBit, has been featured in Financial Times' Asia-Pacific High Growth Companies 2021 - 2025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.

About Scaler School of Technology

School of Technology (SST) is a 4-year, full-time residential undergraduate program in Computer Science & AI and AI & Business. With a sub-4% acceptance rate, SST is building India's Ivy League for tech - where elite engineering meets real-world outcomes, mentorship, and hands-on experience.

In just its second year, over 21,000+ students applied for only a few hundred seats, with many leaving offers from NITs and BITS to join SST. The campus today is home to a handpicked cohort of students who are not only academically outstanding but also driven to build startups, publish research, and compete in global contests. The environment is intentionally designed to mirror the world's best technical universities - selective intake, high-caliber peer group, and access to industry leaders.

About the Role

This is a digital growth leadership role, reporting to the Head of GTM. You'll own SST's digital acquisition engine end-to-end: the channels, team and systems that bring qualified students and parents into the funnel. You will own:

• Digital brand & demand - building top-of-funnel reach and narrative across digital, with a strong bias toward organic, community and creator-led channels (large-scale IPs, content, SEO, influencers) over pure paid acquisition
• Performance marketing - running paid as one lever in the mix, with clear accountability for CPL, CAC and lead quality
• Digital conversion & product-led growth - landing pages, experimentation and lifecycle loops that improve lead-to-application yield before leads reach counselling
• Digital GTM for new program launches - digital playbooks for new cohorts, formats and categories as the vertical expands

You'll lead the channel owners across performance, organic growth, Retention and influencer marketing, and will be expected to build systems and flywheels that compound over time, not one-off campaigns that spike and fade.

What You'll Do

• Own the digital funnel number - from reach and inbound interest through to qualified leads and applications, working closely with the inside-sales team
• Build and scale organic and brand-led digital engines: SEO, content, community, large-scale IPs and creator partnerships - reducing dependency on paid acquisition over time
• Run performance marketing where it's the right lever, with sharp budget allocation across Google, Meta, YouTube and LinkedIn
• Drive conversion and lifecycle growth - landing pages, CRO, nurture journeys and experimentation at every digital funnel stage
• Own digital measurement - attribution, tracking (GA4, GTM), dashboards and MIS - so every channel and every budget line is accountable
• Design and execute digital GTM for new program launches
• Hire, mentor and manage channel leads across performance, organic growth and influencer marketing
• Partner with the GTM Head, brand, product and inside-sales teams on strategy, while staying hands-on enough to unblock execution

Who We're Looking For

• 5 - 7 years in digital growth or growth marketing, with ownership of acquisition outcomes across multiple channels
• Multi-channel digital owner, not a single-channel specialist - hands-on across performance, SEO/content, community and creator marketing; thinks in systems across the digital journey rather than optimising one lever in isolation
• Organic and community-led growth bias - has built digital flywheels that compound, not just campaigns that spike
• 0 - 1 and 1 - 10 builder - has built a digital growth engine or channel from scratch and scaled an existing one; comfortable defining the playbook in ambiguity
• Strong analytical depth - comfortable with funnel metrics, attribution, experimentation, Excel and SQL
• Sector fluency in education - understands how students, parents, schools and coaching ecosystems make decisions
• Comes from a high-velocity consumer or edtech environment; equally sharp on strategy and execution
• People leader - has hired, managed and grown a team of channel owners

Why Scaler

• Empowering Role: Work at the intersection of brand, community, and experience
• Inspiring Team: Built by leaders from Meta, Google, McKinsey & Amazon
• Culture of Meritocracy: High ownership, fast growth, and real impact
• Perks: Free food, health insurance, and a world-class office environment