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Job Description
Purpose:
The Brand Communication & Marketing Head is responsible for driving the overall brand identity, communication strategy, marketing campaigns, and on-ground activation initiatives. The role ensures consistent messaging, strong market presence, and demand creation through integrated ATL, BTL, and digital marketing plans across all channels.
Experience:
- Experience in Brand Management, Communication, Trade Marketing, or Integrated Marketing.
- Experience in wires & cables, electricals, or FMEG.
- Experience leading regional and state marketing teams and agencies.
Responsibilities:
- Develop and strengthen brand positioning and communication architecture.
- Lead ATL, BTL, and digital communication plans across all channels.
- Lead national and regional brand campaigns specifically ATL - BTL implementations.
- Support BD and Channel teams in influencer and loyalty program communication.
Technical Skills:
- Brand planning, digital marketing, content creation, trade marketing, ROI tracking.
Skills
Brand ManagementDigital MarketingMarketing CommunicationsMarketingTrade MarketingBrand SolutionsCampaign ManagementDigital MarketingContent CreationMarketing CampaignsMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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