Content Strategist

About Scaler

Launched in 2019, Scaler is Indias leading tech education company that upskills working professionals and educates aspiring engineering students. Scalers industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler and Scaler DSML.

To further redefine education, Scaler has launched:

• Scaler Neovarsity: An outcome-focused online Masters Programme
• Scaler School of Technology (SST): A 4-year residential UG program in Computer Science
• Scaler School of Business: An 18-month PGP in Management & Technology

Our parent firm, InterviewBit, has been featured in the Financial Times Asia-Pacific High Growth Companies 2021-2025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.

About the Role

Social media today isnt about posting. Its about distribution, storytelling, and iteration: growing a YouTube channel, growing Instagram reels, understanding why a video works, reading retention graphs, fixing thumbnails, and testing hooks. Were looking for a Content & Growth Creator who is obsessed with figuring out why one video gets views and another flops, and what makes someone stop scrolling. That curiosity matters more than any tool or template. Youll work closely with the Content and Brand Head to build SSTs social platforms, and grow them, not just maintain them. This is for someone who has actually grown a page or built something interesting online, and wants to build something big.

• Reporting to: Associate Director - Brand, SST (On-Site)
• Type: Individual contributor
• What You Will Do / Responsibilities

• Grow the platforms: Own reach, retention, and engagement across YouTube, Instagram, and beyond. Treat growth as the scoreboard, not post count.
• Tell the story: Craft hooks, narratives, and formats that make people stop scrolling and stay.
• Study what works: Read retention graphs, watch-time, and engagement data, then turn those insights into the next piece of content.
• Test and iterate: Continuously experiment with hooks, thumbnails, formats, and posting times, and double down on what wins.
• Create and repurpose: Turn long-form content into Shorts and Reels that maximise discovery, and shoot and package content in real time.
• Capture the campus: Shape fests, Supermentor sessions, and student stories into content that travels.
• Ride trends early: Spot trending formats and adapt them to SSTs voice before they peak.
• Ship with the team: Work closely with editors and agencies to move fast without dropping quality.

Growth Opportunities

• Fast-track growth to Content Marketing Manager / Social Media Lead roles.
• High-performance culture with opportunities for rapid career progression within Scaler.

Required Qualifications

• Youve actually grown a social page or built something interesting online, and you can show it, not just describe it.
• You understand content, hooks, and algorithms, and you can explain why something worked.
• Youre obsessed with learning what works and willing to test, fail, and iterate.
• Hands-on with the craft: shooting on a phone or camera, basic editing, and fast content packaging.
• Comfortable reading analytics across YouTube Studio, Meta Business Suite, and LinkedIn.
• 1-3 years creating or growing content (youth, campus, or creator-led brands a plus), but a strong portfolio matters more than years.
• High energy, high ownership, and excited to build SST as Indias Ivy League of tech.

Application Process

• Round 1: Fitment & Role Understanding
• Round 2: Assignment Round
• Final Round: Cultural & Team Fitment

Why Scaler

• Empowering Role: Work at the intersection of brand, community, and experience
• Inspiring Team: Built by leaders from Meta, Google, McKinsey & Amazon
• Culture of Meritocracy: High ownership, fast growth, and real impact
• Perks: Free food, health insurance, and a world-class office environment