Digital Marketing Specialist

PPC Specialist

• Experience: 4+ Years
• Level: Mid-Level
• Employment Type: Full-Time

About the Role

We are looking for an experienced PPC Specialist with 4+ years of hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

The ideal candidate should have strong lead generation experience, preferably within the mortgage, finance, lending, or financial services industry, and be capable of managing campaigns independently from strategy and setup through optimization and reporting.

A key requirement is the ability to create professional ad creatives independently using tools such as Canva, Photoshop, Figma, or similar platforms.

Key Responsibilities

• Plan, create, manage, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
• Develop PPC strategies focused on generating high-quality leads and inquiries.
• Conduct keyword research, competitor analysis, and audience research.
• Create compelling ad copy, campaign assets, and platform-specific advertising creatives.
• Continuously optimize campaigns based on CPL, CPA, conversion rate, lead quality, and ROI.
• Manage budgets, bidding strategies, targeting, remarketing, and A/B testing.
• Monitor search terms, audience performance, and campaign trends.
• Work with landing pages and conversion funnels to improve lead generation.
• Set up and monitor conversion tracking using GA4, Google Tag Manager, and advertising platforms.
• Prepare regular performance reports and provide actionable recommendations.
• Stay updated with changes and best practices across Google Ads, Meta, and LinkedIn Ads.

Required Skills & Experience

• 4+ years of proven PPC/paid media experience.
• Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
• Proven experience managing lead generation campaigns.
• Strong understanding of CPC, CTR, CPL, CPA, conversion rate, and ROAS.
• Experience with GA4, Google Tag Manager, and conversion tracking.
• Strong analytical and problem-solving skills.
• Good understanding of landing page and conversion rate optimization.
• Excellent ad copywriting and audience targeting skills.
• Ability to create ad creatives independently using Canva, Photoshop, Figma, or similar tools.
• Strong communication and reporting skills.
• Ability to work independently and take ownership of campaign performance.

Preferred Qualifications

• Experience in mortgage, finance, lending, insurance, or real estate.
• Google Ads certification is a plus.
• Experience managing campaigns targeting the U.S. market is preferred.