Marketing Lead/Manager

We are looking for a Digital Marketing Lead with 7 to 15 years of experience for one of our Canada based Clients to build and scale our digital marketing function from the ground up. The ideal candidate should have hands-on expertise across SEO, SEM, Google Ads, social media advertising, video content creation, performance marketing, and digital campaigns, with a proven ability to drive lead generation and business growth.

Key Responsibilities:

• Develop and execute end-to-end digital marketing strategies from scratch.
• Creativity is non negotiable.
• Manage SEO, SEM, Google Ads, social media campaigns, video marketing, email marketing, and other digital marketing initiatives.
• Create and optimize high-performing marketing campaigns to maximize ROI and customer acquisition.
• Lead, mentor, and manage the digital marketing team while collaborating with cross-functional stakeholders.
• Monitor campaign performance using analytics tools and implement data-driven improvements.
• Stay updated on industry trends and introduce innovative marketing strategies.
• Experience working with Canada and USA clients is good to have.

Requirements:

• 7 to 15 years of experience in Digital Marketing with strong expertise in SEO/SEM, Google Ads, social media advertising, video creation, and performance marketing.
• Proven experience in building and scaling a digital marketing function from scratch.
• Strong team management and leadership skills.
• Excellent analytical, communication, and project management abilities.
• Experience in the Loans, Mortgage, BFSI, or Financial Services industry is a strong plus.