Account Planning Lead

Account Planning Lead

Experience Required:

4 to 5 years in an advertising agency with proven team-handling experience.

Major Roles & Responsibilities:

• Strategic Planning: Develop and execute quarterly and annual strategic plans for brands, ensuring alignment with business objectives.
• Integrated Strategy Implementation: Lead the planning and execution of integrated marketing strategies, driving tangible business value for clients.
• Consumer Insights & Research: Conduct and analyze primary and secondary research to identify key consumer insights and industry trends, shaping strategic direction.
• Brand Growth & Positioning: Guide activities around brand positioning, product launches, market penetration, and retention strategies through data-driven insights.
• Team Leadership: Manage and mentor a team of strategists, fostering a culture of innovation, collaboration, and performance excellence.
• Performance Tracking: Maintain and oversee the Strategy Master Sheet, ensuring that Schbangs teams are aligned with annual business and marketing goals.
• Campaign Analysis & Optimization: Monitor and analyze campaign effectiveness, translating quantitative and qualitative data into actionable insights to optimize future strategies.
• Innovation & Process Enhancement: Identify and implement innovations, automation tools, and best practices to enhance efficiency and keep the company at the forefront of the advertising industry.
• Competitive & Market Analysis: Stay updated on industry trends, competitor strategies, and emerging opportunities to provide proactive recommendations.
• Client Business Value Addition: Continuously propose strategic improvements and integrated changes to maximize value for clients, ensuring their business success.
• New Market Offerings: Explore and develop capabilities in emerging market trends and integrate them into the agencys service offerings.
• Stakeholder Collaboration: Work closely with cross-functional teams, including creative, media, and digital, to drive cohesive and impactful brand strategies.

Qualifications & Skills Required:

• Minimum 4-5 years of experience in strategic planning within an advertising agency.
• Proven ability to lead and mentor a team effectively.
• Strong analytical skills with a data-driven approach to problem-solving.
• Excellent communication and presentation skills.
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders.
• Expertise in consumer insights, market research, and brand strategy.
• Proficiency in marketing tools, automation platforms, and performance tracking systems.

This role is ideal for individuals passionate about driving strategic impact, fostering team growth, and shaping brand success in a dynamic advertising landscape.