Retention Marketing

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
1-5 years
All India
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

    As a Growth Executive (Retention Marketing) at our Lower Parel, Mumbai location, you will play a crucial role in developing and executing data-driven growth strategies to enhance user acquisition, activation, retention, and revenue. Your expertise in data analysis using GA4 and A/B testing will be vital for this role.

    Key Responsibilities:

    • Collaborate with internal teams and clients to comprehend business goals and pinpoint growth opportunities.
    • Develop growth strategies encompassing various key initiatives such as paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions.
    • Supervise the implementation of growth plans in coordination with different operations teams to ensure successful execution.
    • Emphasize digital initiatives while maintaining proficiency in creative and communication aspects.
    • Leverage paid media knowledge to boost brand awareness and growth.
    • Apply Conversion Rate Optimization (CRO) understanding to enhance growth initiatives.
    • Engage with cross-functional teams to identify and prioritize growth opportunities, create marketing and sales strategies, and enhance the customer journey.
    • Stay updated with the latest trends in growth marketing and growth hacking, and disseminate knowledge across teams and departments.

    Qualifications Required:

    • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
    • Minimum 1 year of experience in a growth-oriented role, preferably in a consulting or agency environment.
    • Proficiency in tools like VWO, Mixpanel, Hubspot, Salesforce, and 6Sense is advantageous.
    • Demonstrated track record of driving growth and achieving measurable outcomes.
    • Strong grasp of CRO and other pertinent growth tools and technologies.
    • Sound knowledge of SEO optimization and strategies.
    • Experience with MarTech tools and expertise in retention marketing.
    • Exceptional leadership, communication, and collaboration abilities.
    • Proficient in analytical thinking and problem-solving.
    • Capable of managing multiple projects and priorities in a fast-paced setting.
    • Ability to lead, build, and mentor a team effectively.
    • Outstanding interpersonal skills and leadership qualities.

    In addition to the above details, the job is full-time and requires in-person work at our Lower Parel, Mumbai location. Feel free to share your Total Work Experience, Current CTC, Expected CTC, and Notice Period during the application process.,

Skills

Direct MarketingGrowth HackingHubspotMediaOptimizationPaid MediaMarketingSeoCreativeLeadershipSEOData AnalysisDesignSales PlansOffline ExtensionsMarTech ToolsCustomer ExperienceCommunicationCROPackagingGrowth MarketingAB TestingInterpersonal SkillsDigital InitiativesProblemsolvingPartnership EcosystemRetention MarketingAnalyticalCollaboration

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