Manager - Sales Transformation - FMCG

Description:

About the Role:

We are seeking a dynamic and strategic Sales Transformation Manager to lead key initiatives that enhance sales effectiveness, operational efficiency, and digital enablement across a fast-growing FMCG organization. The role will drive large-scale transformation projects aimed at optimizing the Go-To-Market (GTM) model, digitizing sales processes, and improving performance tracking and decision-making.

You will work closely with Sales Leadership, cross-functional teams, and external partners to develop and implement impactful, data-backed strategies that accelerate business growth.

Key Responsibilities:

1. GTM Strategy Development:

• Define and refine GTM strategies aligned with overall business objectives.
• Execute pilots focused on improving field force efficiency and creating strong value propositions for sales teams.
• Collaborate cross-functionally to ensure seamless GTM execution.

2. Digital & Process Enablement:

• Drive adoption of digital tools such as CRM, SFA, and BI dashboards to enhance visibility and performance tracking.
• Partner with IT and data teams to automate and standardize sales reporting and workflows.

3. Data & Insights:

• Use analytics to derive insights on sales performance, GTM effectiveness, and customer engagement.
• Translate insights into actionable strategies to drive sales conversion, distribution reach, and top line growth.

4. Performance Measurement:

• Establish and monitor KPIs to evaluate GTM success and overall sales transformation impact.
• Develop engagement programs for sales teams and channel partners, and assess their effectiveness.

What Were Looking For:

Education: MBA from a Tier-1 B-School

Experience: Minimum 4 years of experience, preferably in FMCG sales or sales transformation

Skills & Competencies:

• Strong understanding of FMCG sales and distribution landscape
• Proven expertise in project management and process improvement
• Ability to leverage data creatively to inform business decisions
• Exceptional communication, stakeholder management, and presentation skills
• Strong analytical thinking and structured problem-solving approach