Marketing Automation (MarTech) Specialist - HubSpot

Title: Marketing Automation (MarTech) Specialist - HubSpot

Location: Bangalore

Role Overview

We are looking for an experienced Marketing Automation professional with strong HubSpot expertise to drive lead management, campaign optimization, and digital demand generation initiatives across business units.

Key Responsibilities:

• Guide sales and marketing teams on marketing automation best practices to improve lead generation, campaign effectiveness, and database growth.
  
• Manage and optimize the HubSpot platform, ensuring data accuracy, process compliance, and full utilization of system capabilities.
• Stay updated with HubSpot advancements and new features, enabling adoption across teams.
• Design and streamline lead generation, scoring, nurturing, and routing processes aligned with direct and partner sales channels.
• Act as a subject matter expert for HubSpot users across global and regional business teams.
• Conduct workshops and training sessions to drive adoption of HubSpot as the primary demand generation and referral platform.
• Communicate automation initiatives, progress updates, and performance outcomes with internal stakeholders.
• Partner with internal digital/IT teams and external agencies to enhance integrations and workflows.
• Implement data-driven personalization strategies to strengthen engagement and improve conversion rates.
• Develop reports and dashboards to track campaign performance and marketing ROI.

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• Promote and leverage HubSpots AI capabilities to enhance automation efficiency and marketing performance.

Qualifications & Skills:

• MBA in Marketing preferred; Engineering background is an added advantage
• 4+ years of hands-on experience in marketing automation in Automotive / Allied industries / Discrete manufacturing industry
• Strong expertise in HubSpot (administration, workflows, reporting, integrations)
• Experience in lead lifecycle management and campaign analytics

Apply now!